2 Regular Guys Podcast

This week on the 2 Regular Guys Podcast, we’re joined by Jay Busselle from the Branded Merch Network and Theresa Hegel from ASI to discuss a topic that deserves more attention across the industry—sustainability. We’ll explore why so many leaders in our space are dedicating serious time and energy to creating sustainable solutions and how these efforts go far beyond a single event. Along the way, we’ll highlight the upcoming Why It Matters: Sustainable Merch Summit and what attendees can expect from this free, virtual experience. Whether you’re a solo decorator or running a large production shop, this conversation is packed with insight into why sustainable merch isn’t just a trend, it’s a necessary shift for the future of our industry.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
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If you have anything newsworthy you would like us to share, please email details to [email protected]. Use the subject line “Weekly News.”

Aaron: Terry, I know we are known for our world famous Dad jokes, but if we could refrain from any about cars please.

Terry: Why is that?
Aaron: Because they are exhausting.

Aaron: Welcome to the show today Jay and Theresa. You’ve both been on the show enough times that we don’t need introductions. But I want to dive right into this topic of sustainability. Sustainability is a big buzzword these days. Why is this conversation so urgent for our industry right now, Jay?

JAY: Because we’ve run out of time to treat sustainability like a side project.

Our industry—promo, print, apparel—is built on physical products. And that means we’re in the hot seat. We can’t ignore how things are made, the resources used to make them, where they come from, or where they end up. More buyers are demanding better answers. More brands want to align their merch with their values. And if we can’t provide answers—or worse, if our answers feel hollow—we lose relevance.

This isn’t just about being green. It’s about building trust, staying competitive, and doing business that aligns with people, planet, and prosperity.

Theresa and how is this playing out in the promo world?

THERESA: I would agree with everything Jay said. I’ve been writing about sustainability in promo for the last three years (www.promofortheplanet.com) and we’re increasingly seeing suppliers step up, by publishing annual impact reports – sharing detailed data about the progress they’re making.

There are also more options out there for sustainable products – whether it’s a tote bag with a digital product passport, detailing its sustainable supply chain, notebooks made from certified recycled materials or a reusable water bottle that helps fund ocean cleanups or has some other robust giveback element. (As part of Promo for the Planet, we have a regularly updated list called the Do-Gooders Directory, where we publish suppliers’ and distributors’ giveback programs, corporate social responsibility initiatives and sustainability certifications. … And if you’re not on it, but think you should be, reach out to me at [email protected].)

I think we still have a long way to go as an industry – there’s definitely a lot of greenwashing happening, either intentionally or due to lack of education – but we’re heading in the right direction.  

Terry: Before we get into the upcoming summit, can you both tell us from your vantage points, what are the biggest misconceptions decorators or promo professionals still have about sustainable practices Theresa?

THERESA: 

Jay – How about your perspective?

JAY

There are a few, but here are the big ones:

We’ve got to stop thinking of sustainability as just another product on the shelf… I’ve learned that it’s not a line item, it’s a mindset. The real impact happens when it’s baked into how we source, create, print, deliver, and share the transparent story behind our merch.

Aaron: Let’s dive into the upcoming summit we have teased a little bit, Jay, let’s start with you telling us how Why It Matters: Sustainable Merch Summit was born. Maybe it’s in the title.

JAY: The summit’s roots go back to the Why It Matters video series—created and named by Jeff Solomon. Jeff took the lead on this project, conducting about 20 deeply honest interviews with industry leaders who don’t just talk about sustainability—they live it. Those stories sparked something bigger. 

Together with ASI, Apparelist, 2 Regular Guys, and the Branded Merch Network, we decided to expand the reach and create a live event that could bring those voices to even more people.

Because let’s be clear—this isn’t just a webinar. It’s a rally cry.

We’re gathering the voices, values, and visionaries who are redefining what “sustainable” really means in the branded merch, print, and apparel industries.

This summit is about moving past greenwashing and getting real about what works—and why it matters.

Theresa, would you like to add to that?

THERESA: One of the things I want to highlight is how perfectly this summit aligns with ASI’s strategic partnership with PRINTING United Alliance, where we’ve been emphasizing the growing convergence between print, promo and apparel for the last year or so. Cassie and I have been working together closely on content sharing and joining projects, including our monthly Branding Together podcast, so collaborating on a sustainability-focused summit was a no-brainer.

Also, last year I went to the Sustainable Brands conference and one of the things they emphasized is how sustainability requires collaboration (“coopetition”) between companies to effect real change, so banding all of our organizations together to talk about this topic makes so much sense. [Also, promo, which has traditionally been such a collaborative and collegial space, should be ripe for these kinds of sustainability discussions and initiatives.]

Terry: I don’t want to forget to mention that Cassie with the Apparelist is a major planner and contributor to this event. Cassie’s youngest son has a major presentation himself today that we could never ask her to miss.

Theresa, talk to us about some of the subject matter we’ll be covering.

THERESA: We have a variety of panel discussions planned with some great industry experts. The panel I’m moderating is all about “Why Transparency Matters” – how honest storytelling, clear sourcing and ethical choices build trust and business.

Another panel – moderated by Cassie – is on “Why Certification Matters – Breaking Down the Standards.” She and her guests will be breaking down the labels, logos and language behind sustainable merch and how to use them with confidence. 

We’ll also be talking about how “sustainability sells.” It’s a candid conversation about meeting client demand, driving revenue and doing the right thing. 

Jay, what’s the format for the event? What should attendees expect to experience?

JAY: The summit is a virtual, fast-paced two-hour event happening June 10 at 1 PM ET / 10 AM PT.

It’s packed with:

This isn’t a snooze-fest. It’s designed for doers—people who care about merch and meaning. You will walk away with fresh ideas, practical tools, and renewed clarity… AND hopefully 100+ new friends in a related industry who feel the same way as you do about making a difference!

Aaron: We’ve talked about the what, but let’s talk about the who. Jay, who will be offering keynote presentations?

JAY: We’re excited to welcome voices who bring both strategy and soul to the conversation:

More voices will be part of the panels, but these keynotes anchor the event with inspiration and practical direction.

Theresa, a lot of names I recognize speaking on the panels. Who will we hear from on these discussions?

Terry: We haven’t talked about this yet? Our listeners are large shops and small shops. Who is this event geared to? Who should attend? Jay?

JAY: This summit is for anyone who touches branded merch, apparel, or print, and wants to do it better. Large shops, small shops, business owners, business leaders, distributors, decorators, suppliers, sales reps, brand marketers—if you’re wondering:

This is your space. No gatekeeping. No guilt. Just real people sharing what’s working.

It’s all about collaboration and creating an opportunity for impactful conversations and sparking change. 

Aaron: Theresa, will the attendees have an opportunity to interact and ask questions? How will that work?

Theresa and Cassie monitoring the chat.

Absolutely. Cassie and I plan to monitor the chat throughout the event, so we can make sure people’s questions are addressed and answered. 

Terry: Jay, you’re our marketing and branding guy. Give us the details and make that final pitch to attend.

JAY: If we want to change the industry, we have to change the conversation and emphasize why this matters

The Sustainable Merch Summit isn’t just another webinar—it’s a rally cry.
We’re bringing together the voices, values, and visionaries who are challenging the status quo and redefining what sustainable really means in the world of branded merch, print, and apparel.

This is for the makers, the marketers, and the merch nerds who want to do better—not just say better. You’ll hear real stories, practical strategies, and no fluff. It’s fast-paced, interactive, and full of the kind of insights you can actually use.

And look, let’s be honest—if it ends up in the trash, it wasn’t sustainable to begin with.
The most impactful branded merch is the kind people actually want, use, and keep.

So if you care about staying relevant, building trust, and creating merch that matters—this is where you need to be.

It’s free. It’s virtual. It’s happening June 10. Let’s show the industry why this matters.

Date: Tuesday, June 10, 2025
Time: 1:00 PM ET / 10:00 AM PT
Location: Virtual and FREE to attend. Registration is required 

Register: https://bit.ly/4lWQNqm

Aaron: In closing, what would you say to someone who still sees sustainability as a ‘nice-to-have’ instead of a ‘need-to-have’?

Terry: Thanks to both of you for coming on the show today. Tell our listeners how they can reach out to each of you.

Theresa, we’ll go to you first.

Linkedin: https://www.linkedin.com/in/theresahegel/

Instagram: https://www.instagram.com/theresa_hegel_asi/ 

Email: [email protected]

ASI’s sustainability hub: www.promofortheplanet.com

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

This week on the 2 Regular Guys Podcast, we welcome Zach Dewhurst of DecoNetwork to explore one of the most powerful growth tools decorators are still underutilizing, outsourcing. Whether it’s contract decorating, wholesale trade partners, or print-on-demand fulfillment, Zach makes the case that focusing on sales instead of production could be the game-changer your business needs. We’ll break down what outsourcing really looks like in today’s market, how to find the right partners, and why it’s especially important for startups and small shops looking to scale. If you’re still trying to do it all in-house, you won’t want to miss this practical conversation packed with insights to help you grow smarter, not harder.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
PromoHunt.com

If you have anything newsworthy you would like us to share, please email details to [email protected]. Use the subject line “Weekly News.”

Terry: Do you know how you can tell you’re getting older?

When you have “upstairs Tylenol” and “downstairs Tylenol”

Terry: Zach, rather than read a canned bio, tell us a little about yourself and how you found your way to this industry.

Aaron: Let’s start with the big picture—why do you believe outsourcing is such a game-changer for today’s decorators? How do you recommend finding trustworthy contract decorators or POD partners for someone just getting started?

Aaron: What are the most common concerns or myths you hear about outsourcing, and how do you respond to them?

Terry: How should decorators price their products when using a contract or POD model while still staying profitable?

Aaron: How can outsourcing free up more time or resources for business growth, especially in sales and marketing?

Aaron: What’s one piece of advice you’d give to a shop owner who’s hesitant to give up control of production but knows they’re stretched too thin?
Terry: Where can our listeners connect with you and learn more about the tools and resources DecoNetwork customers have access to?

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

This week, Aaron Montgomery goes live from the American Print and Supplies Open House. He and Terry will dive into the world of full cut-and-sew apparel decoration. Whether you’re curious about offering custom-made garments or wondering how to expand without sewing a stitch, this episode has you covered. We’ll talk about what makes cut-and-sew unique, from design and file prep to pricing and pattern considerations. Learn how to use cut-and-sew as a brand differentiator and how to market it. If you’re looking to add high-value products to your line without adding a whole new department, this show is for you.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
PromoHunt.com

If you have anything newsworthy you would like us to share, please email details to [email protected]. Use the subject line “Weekly News.”

Terry: I love telling Dad Jokes on Cinco de Mayo

Yeah, that’s how “eye roll”  
For our podcast listeners…

Aaron: How do you expand your business by just taking orders and cashing the check? Outsourcing can be a great and easy way to boost your revenue.

Terry: Outsourcing has been a growth part of the garment decorating industry for a long time. And I know so many decorators who love the idea of taking the order, and then cashing the check.

So Aaron, since you already had a scheduled trip to American Print & Supply this week, we thought using them as an example of an outsourced resource. Let’s talk about the pros and cons of this concept.

Terry: Let’s start with what you offer customers who want to outsource.

Are there services beyond just the printing? 

Do you do fulfillment? 

Custom packaging?

Private labeling?

And what about minimums?

Let’s say one of our listeners wants to order an all-over print custom garment. What’s the process?

(Show Some of the Videos)

Segment 1: What is Cut-and-Sew?

Examples of popular cut-and-sew products (jerseys, fashion pieces, uniforms, etc.) (Show Samples)

For decorators unfamiliar with the term, what exactly is “cut-and-sew”?

What makes it different from print-on-blank apparel?

Segment 2: Why Add Cut-and-Sew to Your Business?

Segment 3: File Prep & Artwork Setup

Segment 4: Pricing & Cost Strategy

Segment 5: Using Cut-and-Sew to Differentiate Your Brand

Segment 6: Marketing Your Cut-and-Sew Capabilities

Creating a “Wow!” product demo to get people talking

How should a shop promote these services to current and new customers?

Social proof, samples, photoshoots – American Print on Demand

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

This week on the 2 Regular Guys Podcast, we’re joined by Jeff Bender, the founder of Lion + Owl and author of Apparel Has No Gender. He is going to be joining us to explore the growing trend of texture-rich finishes in apparel. From tactile design elements to purposeful sensory details, decorators are embracing diverse materials and techniques that make garments not just look good, but feel meaningful. We’ll dive into how texture can elevate a design, create a more inclusive and engaging experience for the wearer, and even serve functional purposes for specific audiences. Whether you’re experimenting with specialty inks, embroidery, layering, or embellishments, this conversation will inspire you to think beyond the visual and create apparel that speaks to all the senses.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
PromoHunt.com

If you have anything newsworthy you would like us to share, please email details to [email protected]. Use the subject line “Weekly News.”

BELLA+CANVAS, Stakes Manufacturing Join Forces to Support Supply Chain Evolution

EventsKonnections: A Simple Gathering Evolves into a Must-Attend Digital Printing Conference

Aaron: The difference between a numerator and a denominator is a thin line. 
Terry: I bet only a fraction of people will understand this.

Aaron: Welcome Jeff! As we dive in, I’m going to tell my quick(ish) story about how we met and I’d love to hear your side of it. 

So what took you from that to launching Lion + Owl and stepping into the world of apparel?

Terry: What were some of the earliest pain points you noticed in traditional kids’ clothing that you wanted to solve through design?

Aaron: From your perspective, why is texture such a crucial part of clothing design, especially for neurodiverse individuals?

Terry: Have you had to balance aesthetics with functionality when it comes to texture? How do you approach that creatively?

Aaron: What advice would you give to apparel decorators or brands looking to add more sensory consideration into their designs?

Terry: Do you see opportunities for decorators to collaborate more intentionally with people designing for inclusion, like your team at Lion + Owl?

Aaron: In other industry podcasts, like the Apparelist you’ve spoken about true gender-neutral sizing. How does that tie into your mission of comfort and inclusivity?

Terry: What kind of feedback have you received from families and kids who wear Lion + Owl apparel? Any stories that stick with you?

Aaron: What’s next for you and Lion + Owl? Any upcoming products or ideas you’re excited to explore? And most importantly, how can people connect and support what you are doing?

SHARED LINKS:

Jeff’s Book: https://lionandowl.us/products/apparel-has-no-gender

Main Lion and Owl Site: https://lionandowl.usBacking for Embroidery to reduce texture: https://www.gunold.com/item/cover-the-back-embroidery-backing-white-20-x-27-yd-roll/

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

This week on the 2 Regular Guys Podcast, we wrap up our 3-part series on education in the garment and product decorating industry. Terry, Aaron, and Erich reflect on what’s working—and what isn’t—when it comes to training, content, and mentorship. Plus, if we were running a shop today, what educational strategies would we put in place? From community learning to paid training models, we explore how decorators can grow their skills and how vendors can support long-term customer success. Whether you’re a shop owner, educator, or supplier, this conversation is full of actionable insights and bold predictions about where our industry’s learning culture needs to go next. Don’t miss the conclusion of this powerful series!

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
PromoHunt.com

If you have anything newsworthy you would like us to share, please email details to [email protected]. Use the subject line “Weekly News.”

Terry: What’s the Easter Bunny’s favorite music?

Hip-Hop

What would training look like if you were running a production shop today?

Terry

Erich

Aaron

Audience Question: How is your “training” set up? What do you do for growth?

What’s Next for Education in Our Industry?

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

This week on the 2 Regular Guys Podcast, Terry, Aaron, and Erich return to continue the conversation on one of the most critical topics in our industry – education. As we dive deeper into where the gaps are forming, we’ll explore the risks of pulling back on training, the rise of self-service content, and the challenge of navigating misinformation. We’ll also break down what’s working, what decorators are actually responding to, and whether paid education is replacing the bundled training that used to be standard. Finally, we’ll share our predictions and hopes for the future of industry education, along with a call to action for both vendors and decorators to build something better. If you care about learning, growing, and helping our industry thrive, this episode is for you.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
PromoHunt.com

If you have anything newsworthy you would like us to share, please email details to [email protected]. Use the subject line “Weekly News.”

Terry: A Japanese gardener asked me what I knew about bonsai trees

I said, “Very little.”

Gaps and Growing Pains

Audience Question: What kind of education has helped YOU most in your journey?

What’s Working – and What’s Not

What’s Next for Education in Our Industry?

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

This week on the 2 Regular Guys Podcast, Terry, Aaron, and producer Erich Campbell dive into understanding if decorators are truly being educated or just consuming content. We believe that after 13 years of carrying the flag for education, the industry as a whole is agreeing with us. With vendors ramping up their online videos, social posts, and expert partnerships, it feels like the tide is turning. But is this content really moving the needle for decorators? Or is the shift away from hands-on, in-depth training leaving some folks behind? We’ll explore how vendor education has evolved since our show began, where it’s headed, and why some companies are pulling back just as others are stepping up. Whether you’re a decorator trying to level up or a vendor wondering how to better serve your customers, this episode is packed with honest takes and practical insights.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
PromoHunt.com

If you have anything newsworthy you would like us to share, please email details to [email protected]. Use the subject line “Weekly News.”

Terry: Don’t you think it’s a shame nothing is built in the USA anymore?

I bought a TV yesterday that said: “Built in Antenna”. I don’t even know where that is!

1. Opening Segment – Setting the Stage

Why this topic matters right now (What we’re seeing in the industry)

Quick welcome from Terry, Aaron, and Erich

Shoutout to the 13 years of advocating for education

2. The Evolution of Vendor Education

3. Hands-On Training vs. Self-Service Content

Discussion: What are decorators actually retaining and applying?

The power of in-person training (real-time feedback, hands-on practice, deeper learning)

The pros and cons of self-serve content (videos, PDFs, online communities)

When is one better than the other?

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

This week on the 2 Regular Guys Podcast, we’re joined by Angie Meese of That Shirt Shack in Ohio—a business owner who has built a thriving B2B apparel decorating business through smart strategies, intentional networking, and a focus on client success. Angie shares practical insights into identifying your ideal customer, setting up “yes” conversations, and avoiding common pitfalls in business-to-business sales. Whether you’re just starting out or looking to grow your B2B client base, this episode is packed with real-world advice you can apply immediately. Tune in live, bring your questions, and get ready to rethink your sales approach!

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
PromoHunt.com

If you have anything newsworthy you would like us to share, please email details to [email protected]. Use the subject line “Weekly News.”

Terry: What do you call a detective who solves all his cases by accident?

Sheer Luck Holmes

Aaron: Let’s welcome in Angie Meese with That Shirt Shack. Angie, we don’t do the formal bios anymore. We like our guests to tell us a little about yourself and how you found your way to our industry.

Terry: Diving right into our discussion of B2B sales strategies, What types of businesses have been the best partners for you—and how did you find them?

Aaron: How do you set up “yes” conversations with new clients, and what does that look like in your process?

Terry: What marketing tools or platforms have worked best for reaching and engaging business clients? Do you use samples, social media, or content to showcase what you offer B2B customers?

Aaron: What would you say is the biggest mistake B2B decorators make?

Terry: Lots of changes in the industry over the past few years. Look into your crystal ball and tell us what you see in the future.

Aaron: Let’s wrap up with a golden nugget of advice you can share with your fellow decorators here today. If you could leave us with the most important bit of information you have, what would that be?

Terry: Angie, how can our listeners reach out to you?

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

With uncertainty in the industry, slow trade shows, and businesses holding back, is now the time to retreat or push forward? This week, Terry and Aaron tackle the reality of today’s market. From struggling events to economic concerns, with a highlight on how decorators can turn challenges into opportunities. We’ll discuss what’s happening, why disruption and innovation thrive in tough times, and practical strategies to stay ahead, create more market share, and position yourself for long-term success. Whether you’re feeling the impact or looking for ways to stay strong, this episode is packed with insights to help you thrive in any market condition.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
PromoHunt.com

If you have anything newsworthy you would like us to share, please email details to [email protected]. Use the subject line “Weekly News.”

Terry: Why do scuba divers fall backwards out of the boat?

Because if they fell forward they’d still be in the boat.

Mindset Shift: Now is not the time to retreat—it’s time to plan and act!

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

With uncertainty in the industry, slow trade shows, and businesses holding back, is now the time to retreat or push forward? This week, Terry and Aaron tackle the reality of today’s market. From struggling events to economic concerns, with a highlight on how decorators can turn challenges into opportunities. We’ll discuss what’s happening, why disruption and innovation thrive in tough times, and practical strategies to stay ahead, create more market share, and position yourself for long-term success. Whether you’re feeling the impact or looking for ways to stay strong, this episode is packed with insights to help you thrive in any market condition.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.

Take the SVP Business Alignment Assessment

If you have anything newsworthy you would like us to share, please email details to [email protected]. Use the subject line “Weekly News.”

Aaron: You think gas and electric bills are expensive? Have you seen chimneys?

They are through the roof!

Signs we’re seeing

Handling downturns like 2008, Covid, etc.

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.