<p>Sam is Founder and CEO of Pavilion. He is one of the leading voices on Linkedin today with a following of 90,000. In this episode he told us about his Linkedin origin story, how he transitions his content audience into a sales funnel, and why Linkedin has become "too helpful" for his business.</p>

Sam is Founder and CEO of Pavilion. He is one of the leading voices on Linkedin today with a following of 90,000. In this episode he told us about his Linkedin origin story, how he transitions his content audience into a sales funnel, and why Linkedin has become "too helpful" for his business.

<p>Sam&nbsp;is Founder and CEO of Pavilion. He is one of the leading voices on Linkedin today with a following of 90,000. In this episode he told us about his Linkedin origin story, how he transitions his content audience into a sales funnel, and why Linkedin has become "too helpful" for his business.</p>

#2 - Sam Jacobs

What makes great B2B content actually work?
Behind Good Content takes you inside today’s best marketing programs — and the people behind them. Hosted by Peter Conforti, founder of Good Content, each episode breaks down how top B2B brands and creators build trust, shape perceptions, and drive pipeline with POV-driven content.
You’ll hear from the CMOs, content leaders, and creators who’ve done it — plus get a behind-the-scenes look at how Good Content builds content programs for growth-stage SaaS companies.
New episodes every other week.
Learn the stories behind the content that moves markets.

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Marketing

What makes great B2B content actually work? Behind Good Content takes you inside today’s best marketing programs — and the people behind them. Hosted by Peter Conforti, founder of Good Content, each episode breaks down how top B2B brands and creators build trust, shape perceptions, and drive pipeline with POV-driven content. You’ll hear from the CMOs, content leaders, and creators who’ve done it — plus get a behind-the-scenes look at how Good Content builds content programs for growth-stage SaaS companies. New episodes every other week. Learn the stories behind the content that moves markets.

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#2 - Sam Jacobs

#2 - Sam Jacobs