Peter Kang is the head of social at Clay and the architect behind growing their LinkedIn company page from ~14K to 100K+ followers in just 69 weeks, via 961 posts.

He tells us all about what a company page is actually for in a world where exec content leads, how Clay turns fundraising rounds into full-company marketing moments, why teams overvalue things that are easy to measure, using AI as a paintbrush instead of a printer, and more.

In the first-ever Behind Good Content Office Hours webinar, Emily Kramer, returning guest, former Head of Marketing at Carta and Asana, and creator of the MKT1 Newsletter, which has over 65,000 readers, walks us through her “LinkedIn flywheel” — how to stop doing random acts of marketing and instead turn exec posts, creator posts, and paid spend into one coordinated growth loop. 

We get into why individual voices beat company pages, how to boost or run thought leadership ads the right way, how to identify and follow up with high-intent engagers without being spammy, how to build retargeting and pipeline off those same posts, why every team needs a “gen marketer” who can connect content, paid, ops, and revenue, and more.

Kevin White is the Head of Marketing at Scrunch AI, working on the cutting edge of GEO (generative engine optimization) and how brands show up inside AI answers. He tells us all about the shift from search to LLM-driven discovery, how retrieval bots assemble answers (and why long-tail, lower-funnel prompts matter), practical ways to track citations and brand mentions across prompts, why your website increasingly needs two faces, and more.

Jimmy Burt, former content lead at 360Learning and now VP of Content at Good Content, joins the show to unpack how he turned David James into the face of 360’s marketing engine—driving 2M impressions in 18 months.

He tells us all about why exec-led content has to extend beyond LinkedIn, how sales and nurture motions get transformed when a leader is at the center, how companies should decide between doing it in-house or with an agency partner, and more.

Peep Laja is the CEO of Wynter, a market research platform for B2B --he's also amassed 77K followers on LinkedIn, which now accounts for 80% of his inbound business. He told us all about why most website messaging is mediocre, why personalities are the most important thing in the age of AI, what marketers need to do to prepare for the next five years, and more.

Sam Jacobs, CEO of Pavilion and LinkedIn powerhouse with over 115K followers, returns to the Good Content Series. He tells us all about how he's been leveraging enrichment and AI to connect more deeply with his LinkedIn followers, the challenges of expanding into YouTube and owned territory, why personal brand is still so important, and more.

Rachel Kim is the founder of Manifest Advisors and the current fractional CMO for Mutiny, and she just created a big insights-packed report about the state of sales and marketing alignment. She tells us all about what's in the report, why sales and marketing teams struggle to get along, why you should create one of these insights reports and adopt her distribution strategy, and more.

Nick Power is the Head of Marketing at Noun Project and the unofficial king of Weird LinkedIn, amassing 23K followers and 4 million impressions in the month of March alone, through what he calls "chaotic authenticity". He tells us all about the art of driving comments on your posts, the role of AI in the content ecosystem, how to write content people will actually care about, and more.

Adam Robinson, founder of RB2B and the golden child of LinkedIn, returns to the Good Content Series one year later, up from 70K followers to 130K, and up from 1 million ARR with RB2B, to 5 million. He talks to us about how his thinking about content has evolved, why nobody wants ads on social media, the importance of storytelling, and more.

Palash Soni is the co-founder and CEO of Goldcast, an AI-powered B2B marketing platform that puts video and events at the heart of the customer journey--he's also amassed over 20K followers on LinkedIn. He told us all about why webinars are better than podcasts, why repurposing content from webinars is important, why being a VP of marketing at a series A is hard, and more.