Behind Good Content

Ali Yildirim is the CEO and Co-founder of Understory, an end-to-end marketing agency specializing in paid media management that has worked for some of the top startups in Silicon Valley. He told us all about why LinkedIn is great for paid ads, how to use conversation ads and thought leader ads, what paid ads might look like in the future, and more.

Todd is the Co-founder and CEO of Champify, which helps GTM teams leverage their existing relationships into new business. He's also built a sizable and precisely targeted LinkedIn following (25k) that is one of his primary tools for driving new business.

On this episode, he talks to us about how a small follower count can be more powerful than a large one, his "give give give" content strategy, how outbound is changed but not dead, and more.

Scott is the founder of Scott Leese Consulting and has been part of 11 exits, and worked with 12 unicorns. He's also built an absolutely huge LinkedIn following (115k), and is one of the most successful and influential voices on the platform. In this episode, he talks to us about why outbound sales is dead, how getting serious about making content has changed his life and business, how important experience and results are to making good content, and more.

Alec is the founder of SalesBrand, an audience-first GTM strategy consultancy for B2B founders and executives that has helped several of LinkedIn's top voices get their massive followings, post engagement (over 115 million views in just the last year), and sales results. He told us all about creating authenticity in your posts, reacting to LinkedIn algorithm changes, how he selects his clients, and more.

Chris is the founder and executive of Refine Labs, and CEO at Passetto. He's built a massive following on LinkedIn (157k) and is one of the most influential voices on the platform. In this episode, he talks to us about the actual strongest metric to determine your effectiveness on LinkedIn, why companies are overspending on sales and marketing, how to set your company up right to do social media, and more.

Sam is Founder and CEO of Pavilion. He is one of the leading voices on Linkedin today with a following of 90,000. In this episode he told us about his Linkedin origin story, how he transitions his content audience into a sales funnel, and why Linkedin has become "too helpful" for his business.

Adam is CEO of Rentention.com and RB2B. He has built a huge audience on Linkedin (76K), and is now using the platform to bring new products and features to market. He told us all about how he built his audience, how he is using it as a go-to-market function, and the painful lessons he learned along the way.