All Digital Marketing is about getting attention for your content (yes that include ads too). But, in order to get this attention, it helps if your Content can spark a person's curiosity. This episode was inspired by a dialogue from the film Django Unchained, where Leonardo DiCaprio, playing the evil slave owner, when he had received visitors who wanted to do business with him, and said, "Gentlemen, you had my curiosity. But now you have my ATTENTION!"

Simba's Five Forces - https://zimexmall.com/simbas-five-forces/