Inspired by the classic "Mac vs PC" ads (https://www.youtube.com/watch?v=0eEG5LVXdKo) I created the SEO vs PPC video to just highlight some differences between SEO (Search Engine Optimization) and PPC (Pay Per Click).

Interesting in learning more about SEO? Visit zimexmall.com/seo/ 

An SEO Aristocrat Hires A New SEO Butler! (SEO Parody about Black Hat SEO)  

Hello, I'm Simba Mudonzvo, and I like to find fun ways of explaining SEO or Search Engine Optimization.  If you are new to SEO and impatient (because SEO takes time!) then most likely you will fall for some good ol' SEO tricks!   In the SEO world, there are SEO scammers (or self titled SEO Gurus!) who are going to promise you the world for mere dollars!  They will help you try cheat Google (and other search engines) so that you become number 1 overnight and get FREE traffic to your website!  This is known as Black Hat SEO! Even if it works (most likely it won't), it has serious repercussions for your website and business a few months or years down the line!  

Below is a summary of Black Hat SEO.  

In short, Black Hat SEO goes against  Google's and Bing's Webmaster Guidelines! 

Black Hat SEO  

Hidden Text is when text on a web page is invisible or hidden to a website user but visible and crawlable by search engines. The text is usually useless to a user but could be useful to search engine crawlers as it helps with understanding and ranking the web page.  

Hidden Links is when Web pages contain links invisible or hidden to the user but can be seen and crawled by the search engines. Sometimes the links are hidden behind an image.  

Cloaking is when website users are shown one web pages and the search engines are shown a different web page. For example, some websites show flash content to website users and HTML content to search engines. This is common on illegal streaming sites.  

Link Farms or Schemes is when a website owner pays money to get Backlinks from other websites. These Backlinks are not earned but rather paid for.  

Keywords And Anchor Text Stuffing: Keyword stuffing is when there are too many keywords in the text making the text unreadable or unintelligent to a website user.   

Further Reading: 

Do you prefer the Pied Piper of Hamelin read by Jean Michel (Episode #7) or this one by Dominic Olcan?

Pied Piper of Hamelin - https://zimexmall.com/pied-piper-of-hamelin/

Read the Pied Piper of Hamelin for FREE online at: https://zimexmall.com/pied-piper-of-hamelin/

The Pied Piper of Hamelin (also known as the Rat-Catcher of Hamelin) is a popular legend from the town of Hamelin (Hameln), in Lower Saxony, Germany. The fairy tale dates back to the Middle Ages, and is a story about a Piper, dressed in multicolored ("pied") clothing, who was a rat-catcher hired by Hamelin town to lure rats away with his magic pipe. When the Mayor and the town refused to pay for this service as promised, he took revenge by using his pipe's magical power on their children, leading them away as he had the rats. The story became folklore and was made more popular by  Johann Wolfgang von Goethe, the Brothers Grimm, and Robert Browning, among others.

Pied Piper of Hamelin written by Simba Mudonzvo

Simba's Five Forces explained by its author, Simba.

Simba's five forces is a new strategy for doing business on the Internet.

It is an adaptation of Porter's five forces but for digital marketing.

Read more about Simba's five forces.

Credit for background music:

Wholesome by Kevin MacLeod

Link: https://incompetech.filmmusic.io/song/5050-wholesome

License: https://filmmusic.io/standard-license

The Ten SEO Commandments, also known as Simba's 10 SEO Commandments, are a set of SEO principles relating to Digital Marketing and SEO in general.

1: SEO is the foundation of digital marketing

2: Make unique Content

3: SEO is not Dead. Take SEO Seriously

4: Branding is important

5: Obey search engine webmaster guidelines when doing SEO

6: Focus on best Customer Experience (CX) on your website/mobile app.

7. Do not do Black Hat SEO e.g. buying links, 

8. Do not steal content or copyrighted materials

9. Do not attempt Negative SEO tactics vs your competition.

10. Do not copy your Competitor's Content.

SEO Encyclopedia - https://zimexmall.com/seo/

There are powerful forces that are ever so ready and can't wait to starve your content of the attention it deserves and needs for your business to grow. 

That is what the Simba's Five Forces is all about - helping you identify the Five (5) Forces that will hold your content back from getting to the world.

This is is just a summary of Simba's Five Forces, but you can learn about Simba's Five Forces from the SEO Bible or ZimeX Mall website.

Simba's Five Forces - https://zimexmall.com/simbas-five-forces/

Do you know why Google and Facebook are so big and the most dominant digital advertising platforms on the Internet? It is because, they are essentially Content Marketplaces i.e. people go to these content platforms (as per Simba's Five Forces) to trade their time (attention) for content. Businesses create Content and trade it for Attention on these Content Marketplaces.

Simba's Five Forces - https://zimexmall.com/simba-five-forces/

All Digital Marketing is about getting attention for your content (yes that include ads too). But, in order to get this attention, it helps if your Content can spark a person's curiosity. This episode was inspired by a dialogue from the film Django Unchained, where Leonardo DiCaprio, playing the evil slave owner, when he had received visitors who wanted to do business with him, and said, "Gentlemen, you had my curiosity. But now you have my ATTENTION!"

Simba's Five Forces - https://zimexmall.com/simbas-five-forces/ 

Coke may not be the best drink in the world but there sure are the most readily available sugar drink when you want one! On the internet, especially with content marketing, the content that is everywhere on the internet wins all the attention.

If you are interested in learning about Content Marketing, SEO and more then visit the Simba's Five Forces