How do you manage to successfully sell multiple offers when you have more than one “ideal client avatar” in your audience?

In this episode, Carla and Annika tackle the challenge Annika faces of having two signature offers - for two different types of clients, as well as two different types of offers (low-ticket vs high-ticket).

IN THIS EPISODE WE TALK ABOUT:

• Profitability vs alignment - which type of client do you actually want to work with vs what happens when you’re just chasing the $$$
• How to create a strategic roadmap, from pre-selling your offer to a profitable launch and then turning it evergreen.
• A simple framework that will allow your audience to understand clearly which offer is for them and help them self-select 
• How to use Instagram captions, stories, and DMs to seed your offers, and generate leads and sales conversations without feeling sales-y
• Strategies to increase membership conversions
• Using the “gym membership strategy” when marketing lower-ticket offers