Scale With Soul

In this episode, Carla and Marissa talk about the good and the bad of affiliate programs and what you need to know if you consider this strategy.

HIGHLIGHTS:

• How affiliate programs work and the different options you have to work with
• Tips for maximizing revenue during an affiliate launch
• Why affiliate models don’t always work
• What has worked for Carla with many trials using affiliate models in her business.

RESOURCES:

DM us with any questions you have!

@marissaliesen

@carlabiesinger

In this episode, Carla and Marissa talk about the realities of making money with a retreat and recap the financials from the recent Thrive Retreat.

HIGHLIGHTS:

• The financial model options for a retreat
• Ways to increase revenue and profit margin
• What we would keep and what we would change
• A peek behind the curtain of the Thrive Retreat financials

RESOURCES:

Want to be part of our next retreat? Send us a DM on Instagram and we’ll add you to the waitlist.

@marissaliesen

@carlabiesinger

In this episode, Marissa and Carla unpack the learnings and insights from their recent Thrive Retreat. Tune in if you’re considering hosting your own retreat, or if you’re simply curious on what we did (and what we’d do differently next time).

HIGHLIGHTS:

• The agenda: how to structure your retreat to create connection, value, and breakthroughs
• The venues: how to find the right venue(s) and safe costs when planning your retreat
• The content: what worked well - and what we’ll do differently next time
• The attendees: how to attract the right clients for your live events

RESOURCES:

Want to be part of our next retreat? Send us a DM on Instagram and we’ll add you to the waitlist.

@marissaliesen

@carlabiesinger

In this episode, Carla and Marissa talk about Revenue vs. Profit, what actually matters and how to get really intimate with your numbers.

HIGHLIGHTS:

• How to think about revenue vs. profit (and which is more important!)
• Get intimate with your numbers - Do Annual, Quarterly and Monthly forecasting using an Operating Budget (see the resources for a template and tutorial!)
• Why you should look at your actuals each and every month
• Setting a Money Date is both a fun and useful way to stay connected to your numbers and make smart choices!

RESOURCES + LINKS:

You can access Marissa’s Operating Budget template here

You can access a Loom Overview of how to use the template here

FOLLOW us on IG & we’re happy to answer any and all questions!

@marissaliesen

@carlabiesinger

In this episode, Marissa and Carla talk about designing a business around the life you actually want to live and how to make sure you’re staying true to your needs when you develop your business strategies.

HIGHLIGHTS:

• Marissa’s aha moments as she wraps up the beta round of her Ignite program
• Why it’s so important to be very aware of the decisions you’re making day-to-day - even the little ones! They end up in the future version of you
• How to consider product/lifestyle alignment when you’re designing your programs
• Be sure you always ask your clients and customers what their experiences and breakthroughs have been working with you.

RESOURCES + LINKS:

Interested in Marissa’s Ignite program? DM her “Ignite Podcast” at @marissaliesen

FOLLOW us on IG & we’re happy to answer any and all questions!

@marissaliesen

@carlabiesinger

In this episode, Marissa and Carla talk about the “final push” when it comes to launching - in this case their final push for their live event Thrive.

HIGHLIGHTS:

• The importance of social proof - and how to share new sign-ups to gain momentum
• The nr 1 strategy to get “emotional buyers” off the fence
• The power of community & letting your clients do the selling for you
• Tapping into local networks and making offline connections

RESOURCES + LINKS:

⏰ LAST CHANCE: Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.carlabiesinger.com/retreats

FOLLOW us on IG & we’re happy to answer any and all questions!

@marissaliesen

@carlabiesinger

In this episode, Carla is sharing a breakthrough she had from her last coaching call - tune in for high-level marketing strategy and learn how to market to the RIGHT people in your audience.

HIGHLIGHTS:

• The 5 stages of awareness in marketing: what they are and why they’re so important
• Why sales and launches can feel so HARD - and how to turn that around
• How to create offers that will fly off the shelves
• Carla’s marketing plan for the next 6-12 months

RESOURCES + LINKS:

Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.carlabiesinger.com/retreats

The 5 Stages Of Awareness:

The concept of the "5 Stages of Awareness" in marketing, introduced by Eugene Schwartz in his book Breakthrough Advertising, is a framework that helps marketers understand the different levels of awareness that potential customers may have about a product or service. By recognizing these stages, marketers can tailor their messaging to meet the needs and concerns of their audience more effectively. Here’s a summary of each stage:

1. Unaware: 
   • Description: At this stage, the customer is not aware of the product, the problem it solves, or even the problem itself.
   • Marketing Strategy: The focus is on raising awareness about the problem or need. Educational content and broad, problem-oriented messaging are key.
2. Problem Aware: 
   • Description: The customer is aware that they have a problem but is not aware of any solutions.
   • Marketing Strategy: Messaging should highlight the problem and introduce the product as a potential solution. Emphasis on the pain points and the consequences of not addressing the problem can be effective.
3. Solution Aware: 
   • Description: The customer knows about the solutions available but may not be aware of your specific product.
   • Marketing Strategy: Differentiation becomes important here. Marketers should focus on why their product is the best choice among the available solutions. This includes showcasing unique features, benefits, or advantages.
4. Product Aware: 
   • Description: The customer knows about your product but may not be sure if it’s right for them.
   • Marketing Strategy: The focus is on convincing the customer that your product is the best fit for their needs. This can involve addressing specific concerns, providing testimonials, and offering trials or guarantees.
5. Most Aware: 
   • Description: The customer knows about your product and is ready to make a purchase or is very close to it.
   • Marketing Strategy: The goal here is to make the final push for conversion. This could include limited-time offers, discounts, or simply a clear and easy call-to-action to make the purchase process straightforward.

Understanding these stages helps in crafting targeted marketing messages that address the specific mindset and needs of potential customers at each point in their journey.

FOLLOW us on IG & we’re happy to answer any and all questions!

@marissaliesen

@carlabiesinger

In this juicy episode, Marissa and Carla talk all things dating, and the reality of attracting high-value men - especially for entrepreneurial, high-value women!

HIGHLIGHTS:

• The “downside” of being a financially independent woman - and what that means for dating & relationships
• Early stages of dating and money: should you talk about your finances?
• The No-Nos of Dating as an Entrepreneur: Red flags to look out for when dating and what to steer clear of
• Money & investment insights from our exes

RESOURCES + LINKS:

Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.carlabiesinger.com/retreats

FOLLOW us on IG & we’re happy to answer any and all questions!

@marissaliesen

@carlabiesinger

In this episode, Marissa shares vulnerably that she’s having some motivation struggles with content creation & she and Carla talk about the realities of the motivation roller coaster of an entrepreneur and how to address keeping content creation going despite the creative slump.

HIGHLIGHTS:

• The reality of the motivation roller coaster when you’re running your business - and tips to overcome the low times
• How to successfully set realistic goals and habits that will keep momentum going
• When to take motivation as a cue to delegate something in your business
• Hacks to make content creation easier

RESOURCES + LINKS:

Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.carlabiesinger.com/retreats

FOLLOW us on IG & we’re happy to answer any and all questions!

@marissaliesen

@carlabiesinger

In this episode, Marissa and Carla talk about finding community as an online entrepreneur and what to do when you “outgrow” the people around you

HIGHLIGHTS:

• The reality of “leaving people behind” as you continue your personal growth journey as an entrepreneur
• How your fears of abandonment and getting judged may be keeping you from going after what you REALLY want
• Finding your community: online vs offline (and what we’ve done to build ours)
• How to use Instagram to connect with people you want to be friends with (and succeed!)

RESOURCES + LINKS:

Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.carlabiesinger.com/retreats

FOLLOW us on IG & we’re happy to answer any and all questions!

@marissaliesen

@carlabiesinger