Scale With Soul

Scale With Soul

By Carla Biesinger & Marissa LiesenBusinessEntrepreneurshipMarketing
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Scale With Soul episodes

  • Ep 22: Building an automated webinar funnel

    In this episode, Annika helps Carla create a game plan for how to increase her conversions from her Passive Income Accelerator funnel.

    Tune in to learn:

    • What you should be paying attention to BEFORE making any changes to your funnel
    • The easiest way to tweak an automated webinar funnel (that doesn’t require you to redo your webinar)
    • Whether you should mention the price of a high ticket offer on the webinar (or in the sales call)
    • How to combine paid and organic marketing strategies to generate leads and webinar registrations

    Want to check out the webinar we’re talking about?

    Register for free here: https://go.carlabiesinger.com/6/

    or check out The Passive Income Accelerator here: https://go.carlabiesinger.com/pia-3997/

    26 min
  • 21. Getting off the content creation hamster wheel

    This week Annika is coaching Carla on how she can get into more of a flow in her content creation - and use less energy creating new social media posts.

    In this episode you’ll learn:

    • How you can use ’retargeting ads’ to show your best content to new leads - removing the need to constantly create new material
    • The categories you need to have in your ‘content framework’ so you are never stuck on what to post
    • Why hiring a copywriter might be the next step for you to step into the role of CEO of your business

    You’ll also discover how a DM assistant can help create a pipeline of new leads for you.

    If you would like more support from Annika on growing your business, check out her free Sacred Business Training:

    https://annikaburke.com/soulpreneur/

    • you’ll discover a soulful blend of energetics and strategy to build a thriving spiritual business that delivers consistent £5-10k sales months.

    Want to scale your business in 2024? Get on the waitlist for the Scale with Soul Mastermind:
    https://airtable.com/appz0efmzToZ5VYUZ/shrjnSBI2CIS0hv4U

    29 min
  • 20. Launching, bonuses and emails for big paydays

    In this episode, Carla coaches Annika on her upcoming launch of Sacred Growth. Tune in to learn:

    • How to structure different bonuses in order to increase conversions and cash flow
    • Launch email strategy: how many emails should you send to achieve your launch goals?
    • Email best practices and content ideas for higher sign-ups

    Want to scale your business in 2024? Get on the waitlist for the Scale with Soul Mastermind:
    https://airtable.com/appz0efmzToZ5VYUZ/shrjnSBI2CIS0hv4U

    Get Carla’s FREE training on how to create $10k months through online courses:

    https://go.carlabiesinger.com/6/

    Get Annika’s free personalized plan for attracting your soul-aligned clients:  https://www.annikaburke.com/soul-clients-quiz/

    29 min
  • 19. How to launch a VIP coaching package

    Ever wanted to launch a high-ticket coaching offer? Want to give clients a powerful VIP experience?

    In this episode, you’ll get the behind-the-scenes scoop on how Carla and Annika plan their Mastermind and luxury retreat.

    You’ll find out how they:

    • Agree on the client experience they want to create (a yummy one!)
    • Plan out the timelines for the program and launch
    • Design a light-touch marketing strategy for their most VIP clients

    Are you interested in going deep with Annika and Carla at their retreat?

    Want to scale your business in 2024? Get on the waitlist for the Scale with Soul Mastermind:
    https://airtable.com/appz0efmzToZ5VYUZ/shrjnSBI2CIS0hv4U


    34 min
  • 18. Funnels and webinars. Live vs automated - what’s best?

    In this episode, Carla coaches Annika on how to scale her existing webinar funnel.
    Currently, Annika is testing a mix of live and automated webinars and is offering sales calls.

    Tune in to learn:
    - Whether (and at what price point) you *should* be offering sales calls
    - How to structure a webinar if you want to pitch and sell directly in the training (instead of offering sales calls)
    - What’s working TODAY (live vs automated webinars)
    - How to scale your course/program webinar funnel without YOU becoming the bottleneck

    Want to scale your business in 2024? Get on the waitlist for the Scale with Soul Mastermind:
    https://airtable.com/appz0efmzToZ5VYUZ/shrjnSBI2CIS0hv4U

    Get Carla’s 22 FREE strategies for generating your NEXT sale online: https://go.carlabiesinger.com/22-podcast/

    Get Annika’s free personalized plan for attracting your soul-aligned clients:  https://www.annikaburke.com/soul-clients-quiz/

    22 min
  • 17. Designing your customer journey (so your clients grow with you)

    What is the journey that your customer goes on with you over a longer period of time - from beginner to mastery?

    In this episode, Annika coaches Carla on her customer pathway - looking at how her clients progress and grow over time through different programs.

    Tune in to get the inside scoop on:

    • How to create programs for clients at different levels and price points
    • What kind of support do clients need at different times in their journey
    • How to manage multiple funnels inside your business


     Get Carla’s 22 FREE strategies for generating your NEXT sale online: https://go.carlabiesinger.com/22-podcast/

    Get Annika’s free personalized plan for attracting your soul-aligned clients: https://www.annikaburke.com/soul-clients-quiz/

    28 min
  • 16. Planning a retreat for your VIP clients

     In this episode, Carla and Annika discuss their ideas and plans for a VIP retreat they are designing as part of their upcoming business mastermind. They look at what kind of impact they want to have on their clients and how the retreat could support it.

    Tune in to find out how to plan your first retreat, looking at logistics, vibe, and the transformation you want to create.

    Get Carla’s 22 FREE strategies for generating your NEXT sale online:
    https://go.carlabiesinger.com/22-podcast/


    Get Annika’s free personalized plan for attracting your soul-aligned clients: https://www.annikaburke.com/soul-clients-quiz/

    19 min
  • 15. How To Evolve Your Course/Program As Your Ideal Client Evolves (Annika coaching Carla)

    In this episode, Annika and Carla discuss how to potentially evolve Carla’s Passive Income Accelerator. After running the program for almost a year, Carla realizes how her IDEAL client may be at a slightly different point than she initially thought and is considering changing the structure of the program to help her clients get better results.

    You’ll learn:

    • What to consider in terms of changing the actual program’s content and length
    • What to change in the “front end” of the funnel to attract “better” leads
    • How different ideal clients have different beliefs and how to address them when selling your offer


    Get Carla’s 22 FREE strategies for generating your NEXT sale online: https://go.carlabiesinger.com/22-podcast/

    Get Annika’s free personalized plan for attracting your soul-aligned clients: https://www.annikaburke.com/soul-clients-quiz/

    29 min
  • 14. Planning your next season when you are evergreen

    What do the next 4 - 6 months of your life look like when you are selling your programs on Evergreen?

    In this episode Annika coaches Carla to identify the main areas of focus over her autumn and winter season because Carla is running her programs in evergreen format, this means that she’s only planning one live launch and one active time of ‘doing sales’ for Black Friday.

    Hear about Carla’s strategic priorities - such as creating ‘upsell’ and ‘downsell’ programs, surveying her audience, and building out her funnel.

    Get Carla’s 22 FREE strategies for generating your NEXT sale online: https://go.carlabiesinger.com/22-podcast/


    Get Annika’s free personalized plan for attracting your soul-aligned clients: https://www.annikaburke.com/soul-clients-quiz/

    23 min
  • 13. Naming Your Online Course Or Program (Carla coaching Annika)

     In this episode, Carla helps Annika come up with a new title and tagline for her webinar.

    Naming your offers (free or paid) is an extremely important step as you want your ideal client to immediately identify when they land on your landing pages or sales pages - and also repel people who are NOT your ideal clients.

    Tune in to understand how Annika is fine-tuning her ideal client avatar based on the data she has from her funnel, and how she will tweak it in order to increase watch time and conversions.

    Get Carla’s 22 FREE strategies for generating your NEXT sale online: https://go.carlabiesinger.com/22-podcast/

    Get Annika’s free personalized plan for attracting your soul-aligned clients: https://www.annikaburke.com/soul-clients-quiz/

    31 min

About Scale With Soul

From the publisher's feed

In the Scale with Soul podcast, online business experts Carla Biesinger and Marissa Liesen talk marketing, sales and strategy with the goal of helping online entrepreneurs…