Scale With Soul

In this episode, Marissa and Carla talk all things evergreen funnels and how to set up a system that can make you millions.

HIGHLIGHTS:

• What a weekend of unplugging can do for you & massive breakthroughs
• How to know if and when you should make tweaks to your launch funnel
• Small tweaks to your funnel can make a big impact
• Driving traffic with both organic & ads
• What a good webinar conversion looks like
• Launch models vs. evergreen models

RESOURCES & LINKS:

WHAT YOU SHOULD KNOW:

We are considering running a retreat this September in Lisbon…if this sounds interesting to you, drop one of us a DM below!

FOLLOW on IG:

@marissaliesen

@carlabiesinger

In this episode, Marissa helps Carla talk about scaling Carla’s Passive Income Accelerator program and map out her Instagram content pillars and strategy to market it.

HIGHLIGHTS:

• Instagram trends vs marketing your offers in a way that feels authentic to you
• How to structure your program (and pricing) to fit your lifestyle
• Strategies to turn a close proximity program into a DIY course
• How to let go of your fear of underdelivering as you’re starting to serve more clients

RESOURCES + LINKS:

Watch the Free Masterclass: Scale Beyond 6-Figures to learn how to uplevel your game

FOLLOW on IG:

@marissaliesen

@carlabiesinger

In this episode, Marissa and Carla chat about how to increase your income with passive income strategies (that don’t require so much of you!), tactics for marketing these types of products so that it does stay passive, and the right and wrong for how to incorporate a webinar into your marketing funnel.

HIGHLIGHTS:

• Passive income strategies to infuse into your overall business model & offer plan
• The 3 things to focus on in marketing when you want it to require less of you
• Funnel strategies to consider depending on the price of your product
• Why less is more when it comes to passive income
• Strategies for selling through webinars

RESOURCES + LINKS:

Watch the Free Masterclass: Scale Beyond 6-Figures to learn how to uplevel your game

FOLLOW us on IG!

@marissaliesen

@carlabiesinger

In this episode, Marissa and Carla chat about how and when to outsource support in her business and strategies for ensuring you are focusing your time and energy on the most impactful areas (for both business and life!)

HIGHLIGHTS:

• How to know what you should outsource in your business and what you should do yourself.
• An exercise to help you determine your capacity against your offers and where and when you need to bring in support.
• How to identify where you should be focusing your time based on what you like doing, what you are good at doing, and what are the biggest needle-movers.
• How to look at revenue growth in a delegation model.

RESOURCES + LINKS:

Watch the Free Masterclass: Scale Beyond 6-Figures to learn how to uplevel your game

Get the FREE A-Team Support Bundle

• Interview best practices
• 10 ways to find candidates
• Plug and play job ads, test projects and interview questions for: VA, Copywriter, Designer, Funnel expert
• GPT prompt for building your own job ads

FOLLOW on IG:

@marissaliesen

@carlabiesinger

Welcome to the second season of the Scale With Soul Podcast!

Tune in to meet business coach Marissa Liesen and learn what got her started on her entrepreneurial journey and why she feels so passionate about helping other entrepreneurs scale their businesses in alignment - and most importantly with freedom, joy, and impact at the forefront.

FOLLOW:

@marissaliesen

@carlabiesinger

There’s no doubt that the coaching/online course industry has shifted BIG times in 2023.

Many business owners struggled with sales - even some of the big names in the industry saw record-breaking dibs in $$$.

How is this going to develop in 2024?

Tune in and discover the 5 trends Annika and Carla are forecasting for 2024:

• what’s shifting
• what customers want MORE of
• what’s no longer working

…and so much more!

Get Carla’s 22 FREE strategies for generating your NEXT sale online: https://go.carlabiesinger.com/22-podcast/

Get Annika’s free personalised plan for attracting your soul-aligned clients:  https://www.annikaburke.com/soul-clients-quiz/

 In this episode, Annika coaches Carla to look back at the highs and lows of 2023. She considers what shifts she made in her business, what worked well, and where she could have done things differently.

Carla’s guiding word for the year was to “SERVE” - and she looks at how well she achieved that.

The reflections that you will learn about in this episode include: 

- The importance of connection in client delivery, and how this can boost your satisfaction and impact 
- What to think about when making a big investment in a Mastermind 
- How to move through periods of lower sales and create financial stability in your business 

We can’t wait to dive into 2024 and create an even bigger impact. 

Watch Carla's free 6-figure funnel training: https://go.carlabiesinger.com/6/

In this episode, Carla is planning a series of in-person VIP coaching days for women who want to create passive income in their businesses. On today’s call Annika and Carla work through:

• What the client result will be, and what type of content to include
• What the ‘vibe’ of the events will be and how do we want the clients to feel
• How to get the right balance of profitability and client experience

You’ll learn the key things to think through if you are planning your in-person event!

To find out more about Carla’s VIP days drop her a DM on Instagram with the word “VIP” and she will share the latest plans!

In this episode, Annika and Carla share what they’ve been doing in their businesses to decrease costs and increase profitability.

Tune in to learn:

• Why it may be time for a Teck stock take
• What roles we‘re investing in in our teams
• Why “scaling” isn’t necessarily about hitting 6- or 7-figures

And so much more!

Check out Thrivecart (payment processor + course hosting platform): Thrivecart: https://carla-biesinger--checkout.thrivecart.com/thrivecart-standard-account/

Get on the waitlist for the Scale With Soul Mastermind: https://airtable.com/appz0efmzToZ5VYUZ/shrjnSBI2CIS0hv4U

This week Annika is in the middle of launching a brand new offering and she’s looking at how best to convert the 1000 people in the funnel into dreamy clients. Carla offers some great launch strategies which include:

• Keep track of who is ‘clicking through’ so you can target the most engaged leads
• Reaching out to the hottest leads in the Instagram DMs and getting to know them
• Offering sales calls to people who needs that little bit of extra support

We also discuss a strategy for turning the free masterclass into a “low-value offer” funnel that brings in new clients to the programme.

To find out more about Annika’s coaching programmes for spiritual women check out The Asherah Centre and download our free guide on Sacred Feminine Living:

https://asherahcentre.com/sacred-feminine-101/