Scale With Soul

How do you manage to successfully sell multiple offers when you have more than one “ideal client avatar” in your audience?

In this episode, Carla and Annika tackle the challenge Annika faces of having two signature offers - for two different types of clients, as well as two different types of offers (low-ticket vs high-ticket).

IN THIS EPISODE WE TALK ABOUT:

• Profitability vs alignment - which type of client do you actually want to work with vs what happens when you’re just chasing the $$$
• How to create a strategic roadmap, from pre-selling your offer to a profitable launch and then turning it evergreen.
• A simple framework that will allow your audience to understand clearly which offer is for them and help them self-select 
• How to use Instagram captions, stories, and DMs to seed your offers, and generate leads and sales conversations without feeling sales-y
• Strategies to increase membership conversions
• Using the “gym membership strategy” when marketing lower-ticket offers

How do you overcome the fear of ‘losing it all’ if you take a break from your business? 

If we want to be able to create and expand, we need to have periods of time for rest and reflection. But taking time out can feel scary.

In this episode, Carla explores the process of reintegrating into her work after taking a much-needed break for self-reflection and recentering.

We do some inner work, looking at the core beliefs that lead us to over-working and pushing in our business. You’ll see how Annika helps Carla to overcome the belief that “I have to be working all the time or I might lose it all”.

Observe how Carla starts to see this belief from a new perspective - and creates some practical steps to step more fully into the role of CEO.

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Get Carla’s 22 FREE strategies for generating your NEXT sale online here.