A great piece of content requires a great deal of time and resource, but those investments don't always guarantee cross-platform success. So how can you make the most out of your content, while still staying true to your brand and the platform it's sitting on?

In the second episode of this Special Edition, Cristy Garratt, Head of Digital Video & Social Media at CNBC walks through how you can give one piece of work new life on the major social platforms.

Check out the full conversation here.