How to find your High Value customers? Bert Peleman discusses the two magical marketing concepts: Single Customer View (SCV) and Customer Lifetime Value (CLV).  With inputs from Pascal Tack, José Fernandez, Dieter Struye and Jacques Recourdon. Theme music : “So High” by Paul Numi, used with permission.

How to find your High Value customers? Bert Peleman discusses the two magical marketing concepts: Single Customer View (SCV) and Customer Lifetime Value (CLV). With inputs from Pascal Tack, José Fernandez, Dieter Struye and Jacques Recourdon. Theme music : “So High” by Paul Numi, used with permission.

How to find your High Value customers? Bert Peleman discusses the two magical marketing concepts: Single Customer View (SCV) and Customer Lifetime Value (CLV).&nbsp; With inputs from Pascal Tack, José Fernandez, Dieter Struye and Jacques Recourdon.&nbsp;Theme music : “So High” by Paul Numi, used with permission.

2.	The Brand Butterfly - SCV and CLV, really?

Inspired by his book “The Brand Butterfly”, marketer Bert Peleman speaks to marketing – and business leaders across various industries on the key topic : how to find and keep your High Value customers.

The list of interviewed leaders is quite impressive :  
- Peter Corijn, CEO of Vucastar Consulting, with a track record of top levels at various companies.  He is also the writer of the acclaimed book “True Leaders Deliver”. 
- Luc Demeulenaere, senior VP at IntentAltech.com, a recognized global expert in shopper marketing and category management and the author of several industry books on these topics. 
- Sabine D’haen, a senior executive with extensive expertise in churn management.
- Olivier Enthoven, brand strategy and marketing consultant, with a track record at top multinational companies, as well as founder of a wine retail business.
- José Fernandez, CMO at D’Ieteren, elected CMO of the year in 2023, with a strong track record at leading advertiser and agency level.
- Jacques Recourdon, a senior marketing- and business-leader who was internationally active in three sectors: FMCG, Telecom and Media. 
- Dieter Struye, former CEO of leading retail and FMCG companies.
- Pascal Tack, a leading direct marketing expert, with significant expertise at both advertiser and agency level.
- Koen Vandevyvere, senior data analyst with a particular focus on customer value and customer needs. 

Each podcast takes about 15 minutes.

Theme music : “So High” by Paul Numi, used with permission.

Business

Marketing

Inspired by his book “The Brand Butterfly”, marketer Bert Peleman speaks to marketing – and business leaders across various industries on the key topic : how to find and keep your High Value customers. The list of interviewed leaders is quite impressive : - Peter Corijn, CEO of Vucastar Consulting, with a track record of top levels at various companies. He is also the writer of the acclaimed book “True Leaders Deliver”. - Luc Demeulenaere, senior VP at IntentAltech.com, a recognized global expert in shopper marketing and category management and the author of several industry books on these topics. - Sabine D’haen, a senior executive with extensive expertise in churn management. - Olivier Enthoven, brand strategy and marketing consultant, with a track record at top multinational companies, as well as founder of a wine retail business. - José Fernandez, CMO at D’Ieteren, elected CMO of the year in 2023, with a strong track record at leading advertiser and agency level. - Jacques Recourdon, a senior marketing- and business-leader who was internationally active in three sectors: FMCG, Telecom and Media. - Dieter Struye, former CEO of leading retail and FMCG companies. - Pascal Tack, a leading direct marketing expert, with significant expertise at both advertiser and agency level. - Koen Vandevyvere, senior data analyst with a particular focus on customer value and customer needs. Each podcast takes about 15 minutes. Theme music : “So High” by Paul Numi, used with permission.

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2. The Brand Butterfly - SCV and CLV, really?

2. The Brand Butterfly - SCV and CLV, really?