Rather than being reactive or even proactive, the best approach to retention is predictive. Bert Peleman gets inputs from Koen Vandevyvere, Sabine D’haen, Jacques Recourdon and Peter Corijn. And then summarizes how a new customer can evolve from a young cocoon to a “brand butterfly”. 

What is the difference between commercial and financial churn? And what is the best way to retain your customers? Bert Peleman finds out from Olivier Enthoven, Sabine D’haen and Koen Vandevyvere.

Avant premieres, exclusive events, … Bert Peleman explores how leading Retailers, Cars and Wine distributors surprise and delight their best customers. With testimonials  from Dieter Struye, José Fernandez, Olivier Enthoven and Luc Demeulenaere.

How to cross-sell across your Brand portfolio? Bert Peleman discusses the approach to cross-selling, with inputs from Luc Demeulenaere, Jacques Recourdon, Peter Corijn and Pascal Tack.

How to find your High Value customers? Bert Peleman discusses how to put new customers on a high-value track.  With inputs from Peter Corijn, José Fernandez and Olivier Enthoven. 

How to find your High Value customers? Bert Peleman checks how brands can work with their retail partners or dealers, to better find and serve High-Value Customers. With contributions from Dieter Struye, Olivier Enthoven José Fernandez, Peter Corijn and Luc Demeulenaere.

How to find your High Value customers? Bert Peleman discusses the two magical marketing concepts: Single Customer View (SCV) and Customer Lifetime Value (CLV).  With inputs from Pascal Tack, José Fernandez, Dieter Struye and Jacques Recourdon. 

Theme music : “So High” by Paul Numi, used with permission.

How to find your High Value customers? Bert Peleman explores how to start from strategy and how to define your High Value customers. With contributions from Jacques Recourdon, Peter Corijn, Luc Demeulenaere en Olivier Enthoven.

Theme music : “So High” by Paul Numi, used with permission.