Episode 2 and there's a lot to talk about! We unpacked the muted spirit of Christmas, dissected the genius behind Spotify Wrapped's marketing strategy, and examined the transformative potential of AI in data curation. Drake's latest content drop caught our eye as a novel approach to marketing, while we were intrigued by the unexpected collaboration between Giggs and Oatly that blurred traditional brand boundaries.

We took a critical look at Under Armour's campaign focusing on defenders and spent considerable time unpacking Jaguar's branding challenges in the rapidly evolving automotive landscape.

Interestingly there was a major conversation that also looked into the evolving battleground of social media platforms, from Twitter to Blue Sky, and investigated the implications of Google's commanding presence in search advertising. Throughout our analysis, we've emphasized the critical need for marketers to remain agile, adapting to shifting consumer behaviours and developing strategic campaigns that truly resonate.

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