Kurrent Substack

Welcome to a podcast where we dive into the most intriguing—and sometimes outrageous—corners of marketing. We’re bringing our unique perspectives to the table, breaking down everything from successful branding campaigns to the controversial tactic of rage baiting. We’ll talk about how personalities like KSI use innovative strategies to captivate audiences and discuss how diversity and personal branding play a crucial role in today’s marketing landscape. Join us as we unpack the latest marketing trends, share tips on building your brand, and keep it real with candid conversations that focus on engaging audiences in fresh, bold ways

Chapters

00:00 Introduction to the Podcast and Its Purpose

02:38 Background of the Hosts

08:52 Spotlighting Marketing Campaigns

10:08 Positive Community Initiatives in Sports

17:06 Fashion and Football Collaborations

21:05 Rage Baiting in Marketing

31:12 Controversial Campaigns and Cultural Sensitivity

43:33 Diversity in Decision-Making

51:09 Marketing Strategies and Brand Identity

01:07:49 Rage Baiting and Audience Engagement

01:18:43 Career Development and Personal Branding

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kurrent.substack.com

Episode 2 and there's a lot to talk about! We unpacked the muted spirit of Christmas, dissected the genius behind Spotify Wrapped's marketing strategy, and examined the transformative potential of AI in data curation. Drake's latest content drop caught our eye as a novel approach to marketing, while we were intrigued by the unexpected collaboration between Giggs and Oatly that blurred traditional brand boundaries.

We took a critical look at Under Armour's campaign focusing on defenders and spent considerable time unpacking Jaguar's branding challenges in the rapidly evolving automotive landscape.

Interestingly there was a major conversation that also looked into the evolving battleground of social media platforms, from Twitter to Blue Sky, and investigated the implications of Google's commanding presence in search advertising. Throughout our analysis, we've emphasized the critical need for marketers to remain agile, adapting to shifting consumer behaviours and developing strategic campaigns that truly resonate.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kurrent.substack.com