You likely noticed how hard it is to get noticed on Instagram now. It's not that some evil cyborg algorithm hates you. It's just a numbers game.

Instagram is on track to reach 2.5 billion users by 2023. It was half that in 2019 😮

So, what does a busy clinician do to find your people on IG?

 

I'm recommending 2 things for clinicians to be successful on Instagram these days

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1️⃣ Forget about followers and engagement and focus on quality

Here's the thing. For most clinicians merely existing on the platform your patients or clients are using is enough. This is because people are increasingly using Instagram and TikTok for search.

A young 20-something who needs a therapist or PT is checking you out on Instagram to see what you're like. But they're not going to like or comment on your posts.

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2️⃣ Focus only on Reels

I rarely add a static post or photo to Instagram and am instead posting only Reels. Why add a photo when you can say the same thing in a format that exponentially more people will see?

Here's what I do instead:

1. Create and download a Reel in Canva (or get mine by joining The Clinicians Social Media Club). This can still feature a quote or photo you would use in a post, but create it in a Reel size and style.
2. Select a popular song on someone else's Instagram Reel, and then use that same audio.
3. Add your Reel to the song and add your caption (or get mine by joining The Clinicians Social Media Club).

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Watch this video for a tutorial 

 

Some ideas I cover:

• Why bother with Instagram at all
• What's working now on Instagram
• How you can make this easier

  Join The Clinician’s Social Media Club

Presenting The Clinician’s Social Media Club! It's on sale this week only! Use code SUMMERSALE at checkout. Each month, members get access to… 

•  Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
• Customizable Canva templates designed to grab your audience’s attention to match the captions.
• Ways to use healthcare hashtag holidays to educate and inspire your audience.
• Explainer video lessons about how to use the new templates + open office hours.

Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinicians Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

 

About Wendy:

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Follow me on Instagram and LinkedIn

 

Want to talk strategy for your business? Be in touch! Let’s talk.

 

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