When’s the last time you dusted off your old content and repurposed it all shiny and new?
There’s something about opening the windows in spring makes us all more inclined to clean.
As long as we’re in the mood, how about spring cleaning your content?
Here’s what spring cleaning looks like for your content:
Much of our marketing in 2022 is digital, which means it’s meant to be dynamic. But most small to medium size businesses set it and forget it.
These days especially, the world is changing, we change and our businesses change rapidly. Cleaning up your content in the following three ways can make your marketing easier and keep your content up to date.
But even if your people aren’t scrubbing every nook and cranny for the sake of God, something about opening the windows in spring makes us all more inclined to clean.
As long as we’re in the mood, how about spring cleaning your content?
Here’s what spring cleaning looks like for your content:
Much of our marketing in 2022 is digital, which means it’s meant to be dynamic. But most small to medium size businesses set it and forget it.
These days especially, the world is changing, we change and our businesses change rapidly. Cleaning up your content in the following three ways can make your marketing easier and keep your content up to date.
1.
Recycle your old content. My recycling bin is filled a mile high as I write this. Your recyclable content should be too. Here’s how to recycle your content to save you time and make sure more people see it.
- Take stock of what you’ve got by creating a spreadsheet of existing content.
- Scroll through old social media posts. Can you reuse the photos in a different context? Recycle the caption and update the photo so it’s good as new?
- Go back through old blogs. Can you update them with new examples and new tips and repurpose them as new ones?
- Identify videos and podcast episodes that you can turn into a blog
It’s gratifying to constantly produce new work. But your audience isn’t following you as closely as you think. Repurpose your old content to save on effort now and maximize on effort you made before.
2. Clean up your website
The hardest part of spending loads of money and time on a new website is that when you’re finally done…you’re not done. Consider these 3 ways to clean up your website.
- Run any updates and makes sure everything still displays properly on desktop and mobile.
- Fix any broken links simply by entering your url into this website. Trust me, it feels like magic.
- Revisit your About page. It’s the second most visited page on your site, and it’s likely a boring digital CV/backstory/mission statement. Instead, make it about your audience. Let them know how your particular approach solves their problem. Include calls to action so they can work with you. Add testimonials on why they should.
- Take a look at your homepage and see what needs updating. With fresh eyes, you’ll likely see better ways to present your company.
3. Clean up your email list
Cleaning up your email list is the spring cleaning equivalent of finding coins in the couch cushions 🙌
Most email service providers (ESPs) charge by the number of people on your list. And if you haven’t scrubbed your list in a while, you’re paying for cold email subscribers. Cold subscribers are A.) costly B.) decrease your open rates C.) can put you into spam ☠️
I’m nearing the next tier of pricing with my friends here at Convertkit. Time to cut loose some of the deadwood before paying another $300!
Here’s how to clean your list:
- Identify & tag cold subscribers: Most ESPs will give you a list of people who haven’t opened your emails in while
- Set up a webpage where cold subscribers will land if the DO want to stay on your list. It can just say, “Cool! Glad to still have you on my list.” The important thing is the URL.
- Email them a series of 3 emails spread out with some version of the following:
“I’ve sent you some helpful emails about marketing and growing your practice or healthcare business, and it looks like you aren’t getting them.
That means…
1. I’m lost in your JUNK mail 😢
2. You’ve decided you no longer care about this topic whatsoever. If this is the case, no worries.
3. You’re being chased by a t-rex 🦖
Let me know and I’ll call for help 🙂 Whichever is true, can you let me know? Click here: Don’t delete me!”
There you have it! Happy cleaning.
Wendy✌️
Got a chance to leave me a review?
I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.
Join The Clinician’s Social Media Club
Presenting The Clinician’s Social Media Club! Each month, members get access to…
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Ways to use healthcare hashtag holidays to educate and inspire your audience.
Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.
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About Wendy:
I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.
My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.
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Want to talk strategy for your business? Be in touch! Let’s talk.
Got a chance to leave me a review?
I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.
