Sparks of Marketing for Healthcare

Of all the ways to market a private practice or to get your name out there, joining podcasts hosts for conversations about your area of expertise is a powerful one.

Podcasts are a great and easy way for healthcare professionals to  to boost your influence and raise the visibility of your practice or organization. 

And, it doesn't have to be hard! Listen to learn practical tips to DIY your own publicity through pitching yourself to guest on podcasts.

Join me for my conversation with my guest, Shelby Janner of Zilker Media, on how to get on podcasts in your niche and why you should. 

Listeners can go to PodcastGuestInsider.com to get your first month of Zilker Media’s new podcast guesting service free. 

Some ideas we cover:

• Why bother pitching to podcasts
• How podcasting can help you get more referrals
• How to make the most of a podcast opportunity

Presenting The Clinician’s Social Media Club! Each month, members get access to… 

•  Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
• Customizable Canva templates designed to grab your audience’s attention to match the captions.
• Ways to use healthcare hashtag holidays to educate and inspire your audience.
• Explainer video lessons about how to use the new templates + open office hours.

Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinicians Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

About Shelby Janner:

Shelby Janner is a public relations expert and strategic communicator currently serving as the publicity director at Zilker Media, an Austin-based agency focused on building people-driven brands for healthcare professionals. She is an expert in pitching micromedia and has led Zilker Media’s PR team to reach 2.5 million listeners in the past 2 years alone, booking over 100 different podcasts for Zilker Media’s clients.

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Follow me on Instagram and LinkedIn

Want to talk strategy for your business? Be in touch! Let’s talk.

I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Running a private practice is hard enough without having to manage every intake call, appointment cancellation, new hire training and billing. A virtual assistant is key to making your practice manageable and successful.

Join me in my conversation with guest Arienne Janeé from The Memorable Practice. She serves Black women therapists, and her advice will help any practice owner trying to juggle it all.

Some ideas we cover:

• How a VA can help your practice
• How to know when you're ready for a VA
• How to best work with a VA

About Arienne Janee

Arienne Janee is the Founder and CEO of "The Memorable Practice" a full-service virtual practice management and talent acquisition agency working with Black Female Therapists in Private Practice. Arienne is passionate about supporting therapists with prioritizing rest, relaxation, and luxury in their lives with the help of streamlined systems and structure processes. Arienne has worked for the last 10 years in Higher Education and takes her experience leading various recruitment and training initiatives to assist therapists in the development and management of their client and team member experiences. 

Outside of work Arienne can be found spending time with her partner, Melissa, and cavapoo, Zeke Avery or experimenting in the kitchen with new recipes!

Business IG: @thememorablepractice_

Presenting The Clinician’s Social Media Club! Each month, members get access to… 

•  Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
• Customizable Canva templates designed to grab your audience’s attention to match the captions.
• Ways to use healthcare hashtag holidays to educate and inspire your audience.
• Explainer video lessons about how to use the new templates + open office hours.

Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician’s Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Follow me on Instagram and LinkedIn

Want to talk strategy for your business? Be in touch! Let’s talk.

I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

You likely noticed how hard it is to get noticed on Instagram now. It's not that some evil cyborg algorithm hates you. It's just a numbers game.

Instagram is on track to reach 2.5 billion users by 2023. It was half that in 2019 😮

So, what does a busy clinician do to find your people on IG?

​

1️⃣ Forget about followers and engagement and focus on quality

Here's the thing. For most clinicians merely existing on the platform your patients or clients are using is enough. This is because people are increasingly using Instagram and TikTok for search.

A young 20-something who needs a therapist or PT is checking you out on Instagram to see what you're like. But they're not going to like or comment on your posts.

​

2️⃣ Focus only on Reels

I rarely add a static post or photo to Instagram and am instead posting only Reels. Why add a photo when you can say the same thing in a format that exponentially more people will see?

Here's what I do instead:

1. Create and download a Reel in Canva (or get mine by joining The Clinicians Social Media Club). This can still feature a quote or photo you would use in a post, but create it in a Reel size and style.
2. Select a popular song on someone else's Instagram Reel, and then use that same audio.
3. Add your Reel to the song and add your caption (or get mine by joining The Clinicians Social Media Club).

​

Watch this video for a tutorial 

Some ideas I cover:

• Why bother with Instagram at all
• What's working now on Instagram
• How you can make this easier

Presenting The Clinician’s Social Media Club! It's on sale this week only! Use code SUMMERSALE at checkout. Each month, members get access to… 

•  Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
• Customizable Canva templates designed to grab your audience’s attention to match the captions.
• Ways to use healthcare hashtag holidays to educate and inspire your audience.
• Explainer video lessons about how to use the new templates + open office hours.

Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinicians Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Follow me on Instagram and LinkedIn

Want to talk strategy for your business? Be in touch! Let’s talk.

I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

It's summer time, which means more chaos, more vacation time and lower productivity from employees. Vacation for exhausted healthcare workers is a good thing. But less productivity, even in the summer, is a challenge. 

It doesn't have to be this way!

Join me with my guest, Sabrina Runbeck, as we cover productivity in your practice or healthcare company. Contrary to how we sometimes think of productivity, Sabrina sees it as a way to avoid burnout, focus on the work you enjoy and take more breaks.

Some ideas we cover:

How healthcare tends to be a field of a lot of overachievers, which can make the work culture cut throat and lead to burnout.

How to shift your internal mindset to set realistic goals and focus on how you really define success.

How knowing your peak performance hours can help you get more done.

About Sabrina Runbeck

Sabrina Runbeck’s passion is helping practice owners increase productivity, ultimately leading to having more free time, higher satisfaction, and greater profits. As a Cardiothoracic surgery PA, Sabrina found a way to cut her working hours by 40%, gaining at least one day per week, and increasing profitability. Now she teaches other practice owners to do the same. 

She is still practicing in surgery and empowering other healthcare leaders to have a double win in work and life.

She hosts the Provider's Edge Podcast and is an international bestselling author featured on Thrive Global, Authority Magazine, KevinMD, FOX, CBS, and ABC.

You can join Sabrina for the Unlimited Laser Advisory: SabrinaRunbeck.com/LaserFocus

Presenting The Clinician’s Social Media Club! Each month, members get access to… 

 Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
 Customizable Canva templates designed to grab your audience’s attention to match the captions.
 Ways to use healthcare hashtag holidays to educate and inspire your audience.
 Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician’s Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Follow me on Instagram and LinkedIn

Want to talk strategy for your business? Be in touch! Let’s talk.

I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Join me with my guest, Justin Knott, from Intrepy healthcare marketing to discuss the role of SEO in marketing your practice and how to get started.

SEO can be confusing and overwhelming, but Justin breaks it down into actionable steps for a practice or healthcare business of any size. Done right, SEO can be a key driver of patient acquisition and retention.

Some ideas we cover:

When practices are struggling to win the search battle, even against large health health systems in their area, it usually comes down to content deficiency.

If you want to rank for a keyword, you need a page for it. That's the foundation of your SEO content.

Google has made an obvious shift to wanting to focus on localization from a search experience standpoint, which is great for local practice owners.

Good seo is like following an outline when they taught you how to do outlines and middle school for research papers.

You need to have an individual location page for every one of your locations, because that is going to be the driver of all of your "near me" search.

About Justin Knott

Justin Knott & his team are renowned for providing medical marketing services for healthcare organizations. CEO of the award-winning Intrepy marketing agency, who have been credited with ensuring results for their clients that convert high-revenue procedures and get existing patients back through the door. He’s also host of the Patient Convert Podcast.

You can find Justin on LinkedIn

Presenting The Clinician’s Social Media Club! Each month, members get access to… 

 Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
 Customizable Canva templates designed to grab your audience’s attention to match the captions.
 Ways to use healthcare hashtag holidays to educate and inspire your audience.
 Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician’s Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Follow me on Instagram and LinkedIn

Want to talk strategy for your business? Be in touch! Let’s talk.

I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Just after the Surgeon General issued his advisory statement on healthcare burnout, I sat down for a conversation with my friend, Abby Waters, to talk about how to improve employee culture, retention and hiring in healthcare.

Abby Waters is an employee retention specialist at PeopleScience Solutions, who partners with healthcare organizations to offer top notch strategies for hiring and developing the best talent in healthcare. She ditched her previous careers in nursing and rehab therapy to work on behalf of healthcare employees and supervisors who deserve to be happy because they work for a healthy organization. Abby is passionate about partnering with forward thinking companies who utilize evidence based strategies to retain employees and create long lasting changes that positively affect their people and their bottom line. 

You can find Abby on LinkedIn

Presenting The Clinician’s Social Media Club! Each month, members get access to… 

 Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
 Customizable Canva templates designed to grab your audience’s attention to match the captions.
 Ways to use healthcare hashtag holidays to educate and inspire your audience.
 Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician’s Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Follow me on Instagram and LinkedIn

Want to talk strategy for your business? Be in touch! Let’s talk.

I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Whether you have a virtual assistant already or you're thinking of hiring one, this episode will help you make this partnership successful for your practice. 

Join me with my guest, Betsy Castro from The Mental Health VA, to talk about when to start with a VA, how to get ready for one and how to make the partnership a success.

About Betsy:

Betsy Castro is a Client Experience Expert and the founder of The Mental Health VA. The Mental Health VA is a team of Mental Health Facilitators and they help therapists in private practice, by closing the gap between themselves and potential clients through digital exposure and communication services, that way therapists can continue to help in the healing journey of individuals and families through therapy. 

Betsy is very passionate about being part of the evolution of the Mental Health industry. Therapy brought so much healing to her world, and had it not been because of all the stigma around mental health when she was a child, she probably would have received the help she needed sooner. While she cannot change the past, she considers her company her redemption. Betsy is building an organization that empowers individuals to empower themselves and others. Betsy and her team are an "adjacent" of the mental health industry.

Find Betsy, as well as a discovery call script on her Instagram here

Presenting The Clinician’s Social Media Club! Each month, members get access to… 

 Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
 Customizable Canva templates designed to grab your audience’s attention to match the captions.
 Ways to use healthcare hashtag holidays to educate and inspire your audience.
 Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician’s Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Follow me on Instagram and LinkedIn

Want to talk strategy for your business? Be in touch! Let’s talk.

I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

When’s the last time you dusted off your old content and repurposed it all shiny and new?

There’s something about opening the windows in spring makes us all more inclined to clean.

As long as we’re in the mood, how about spring cleaning your content?

Much of our marketing in 2022 is digital, which means it’s meant to be dynamic. But most small to medium size businesses set it and forget it.

These days especially, the world is changing, we change and our businesses change rapidly. Cleaning up your content in the following three ways can make your marketing easier and keep your content up to date.

But even if your people aren’t scrubbing every nook and cranny for the sake of God, something about opening the windows in spring makes us all more inclined to clean.

As long as we’re in the mood, how about spring cleaning your content?

Much of our marketing in 2022 is digital, which means it’s meant to be dynamic. But most small to medium size businesses set it and forget it.

These days especially, the world is changing, we change and our businesses change rapidly. Cleaning up your content in the following three ways can make your marketing easier and keep your content up to date.

My recycling bin is filled a mile high as I write this. Your recyclable content should be too. Here’s how to recycle your content to save you time and make sure more people see it.

• Take stock of what you’ve got by creating a spreadsheet of existing content.
• Scroll through old social media posts. Can you reuse the photos in a different context? Recycle the caption and update the photo so it’s good as new?
• Go back through old blogs. Can you update them with new examples and new tips and repurpose them as new ones?
• Identify videos and podcast episodes that you can turn into a blog

It’s gratifying to constantly produce new work. But your audience isn’t following you as closely as you think. Repurpose your old content to save on effort now and maximize on effort you made before.

The hardest part of spending loads of money and time on a new website is that when you’re finally done…you’re not done. Consider these 3 ways to clean up your website.

1. Run any updates and makes sure everything still displays properly on desktop and mobile.
2. Fix any broken links simply by entering your url into this website. Trust me, it feels like magic.
3. Revisit your About page. It’s the second most visited page on your site, and it’s likely a boring digital CV/backstory/mission statement. Instead, make it about your audience. Let them know how your particular approach solves their problem. Include calls to action so they can work with you. Add testimonials on why they should.
4. Take a look at your homepage and see what needs updating. With fresh eyes, you’ll likely see better ways to present your company.

Cleaning up your email list is the spring cleaning equivalent of finding coins in the couch cushions 🙌

Most email service providers (ESPs) charge by the number of people on your list. And if you haven’t scrubbed your list in a while, you’re paying for cold email subscribers. Cold subscribers are A.) costly B.) decrease your open rates C.) can put you into spam ☠️

I’m nearing the next tier of pricing with my friends here at Convertkit. Time to cut loose some of the deadwood before paying another $300!

1. Identify & tag cold subscribers: Most ESPs will give you a list of people who haven’t opened your emails in while
2. Set up a webpage where cold subscribers will land if the DO want to stay on your list. It can just say, “Cool! Glad to still have you on my list.” The important thing is the URL.
3. Email them a series of 3 emails spread out with some version of the following:

“I’ve sent you some helpful emails about marketing and growing your practice or healthcare business, and it looks like you aren’t getting them.

That means…

1. I’m lost in your JUNK mail 😢

2. You’ve decided you no longer care about this topic whatsoever. If this is the case, no worries.

3. You’re being chased by a t-rex 🦖

Let me know and I’ll call for help 🙂 Whichever is true, can you let me know? Click here: Don’t delete me!”

There you have it! Happy cleaning.

Wendy✌️

I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Presenting The Clinician’s Social Media Club! Each month, members get access to… 

 Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
 Customizable Canva templates designed to grab your audience’s attention to match the captions.
 Ways to use healthcare hashtag holidays to educate and inspire your audience.
 Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician’s Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Follow me on Instagram and LinkedIn

Want to talk strategy for your business? Be in touch! Let’s talk.

I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

A crucial part of your clinician marketing strategy that most people don't talk about is the consultation call or in person meeting.

Most clinicians are so busy focusing on getting referral sources and keeping up wiht clients, that the consultation call becomes an afterthought. 

The truth is that this can be a powerful way to identify the right prospective patients or clients for you, as well as determining if you are the best person to help them.

My guest Aisha Shabazz joins me on this episode to share how to make these calls the most successful.

She divides the call into three parts: before, during and after. And she breaks down a step-by-step plan for how to handle each stage.

Aisha generously shares her resources with my listeners here: 

About Aisha:

Aisha Shabazz (she/her/hers) is a private practice strategist and host of the Beyond the Session podcast. She teaches mental health therapists in solo private practice how to infuse time-saving strategies, solutions and tools into their businesses, so that it’s easier to make space for life beyond the session. 

Aisha guides therapists on how to ethically fill their caseload with ideal clients by helping them create a streamlined therapy consultation process that’s not only value-based, but data-driven and informed by their customized strategic marketing plan.

Aisha believes “it’s unnecessary to sacrifice your health, well-being, and livelihood to offer high quality care” and encourages helping professionals to practice meeting their needs first and to nurture themselves as they nurture others.

Aisha is also the founder of In Real Time Wellness, a solo private practice in the Philadelphia Metro area, serving socially conscious and creative teens, young adults, and human beings who are seeking to relieve anxiety, release insecurity, and rediscover their confidence.

When Aisha is not helping others, you can find her writing, practicing yoga and meditation, and spending quality time in nature with her partner, Shad.

You can find her pretty much everywhere:

About Wendy:

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Follow me on Instagram and LinkedIn

Want to talk strategy for your business? Be in touch! Let’s talk.

I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

The way you talk about your practice is key to attracting the right people. In this episode my guest Sam Speed talks about how to write your practice elevator speech and how to use it.

For help writing your one liner, check out this blog.

About Sam:

Samantha Speed is both licensed psychotherapist of 5 years and a therapist matching consultant + therapy coach. Her history of working in recruitment and psychotherapy have birthed her services of streamlining the process of finding a therapist. She's passionate about therapy being a support for all, finding people a therapist that is a great fit, and coaching them on how to get the most out of therapy while also being a great client. She enjoys connecting with both therapists and clients alike to de-stigmatize mental health while empowering others to advocate for their health. She currently lives in Atlanta with her husband and dog, Charlie, and enjoys being outside, eating great food and spending time with her loved ones.

About Wendy:

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Follow me on Instagram and LinkedIn

Want to talk strategy for your business? Be in touch! Let’s talk.

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