Sparks of Marketing for Healthcare

Join me with my guest, Dr. Sandy Weitz, a fellowship-trained, board certified pain management specialist who started her own practice and grew it to 11 providers. She built a 25,000 square foot medical office building to house her clinic and multi-specialty ambulatory surgery center. Dr. Weitz also owned an anesthesia company, imaging center as well as several other vertically integrated medical businesses.

Now Dr. Weitz is teaching other physicians the business of medicine giving them the tools to maximize their earning potential.

Listen for tips on...

• How to use marketing to start your practice
• How to reach out to other professionals and colleagues for referrals
• How clinicians can rethink marketing as the kind of conversations you have with patients and clients all the time.

 

Check out The Clinician's Social Media Club

Presenting The Clinician's Social Media Club! Each month, members get access to... 

 Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
 Customizable Canva templates designed to grab your audience’s attention to match the captions.
 Ways to use healthcare hashtag holidays to educate and inspire your audience.
 Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

 

My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

 

About Wendy:

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Follow me on Instagram and LinkedIn

Want to talk strategy for your business? Be in touch! Let’s talk.

 

Got a chance to leave me a review?

I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Join me with my guest, Sasha Wallach, from Canada's Virtual Assistant, to hear how a virtual assistant can help you grow your practice. Whether you're just getting started or are looking to expand, working with a virtual assistant can free up some of your time and help you develop systems to make your practice more productive and profitable.

Listen for tips on...

• When to hire a virtual assistant
• What tasks to give them
• How to make the most of the partnership

Grab 111 Tasks a VA can do for you

Partner with CVA as part of The Clinician's Social Media Club

On this episode, we also discuss how we partner with Canada's Virtual Assistant to customize our Canva templates for your brand and schedule all your social media posts. All that's left for you to do is fill in the blanks on your captions. See below for more about The Clinician's Social Media Club.

 

Check out The Clinician's Social Media Club

Presenting The Clinician's Social Media Club! Each month, members get access to... 

 Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
 Customizable Canva templates designed to grab your audience’s attention to match the captions.
 Ways to use healthcare hashtag holidays to educate and inspire your audience.
 Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

 

My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

 

About Wendy:

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Follow me on Instagram and LinkedIn

Want to talk strategy for your business? Be in touch! Let’s talk.

 

About Sasha

Sasha Wallach is farm raised and city conditioned. She's the driving force behind Canada’s Virtual Assistant. Through management, logistics and executive assistance in the food and beverage industry, she set her own path to start and run this company. She’s got a passion for working with entrepreneurs and in her spare time loves to do water sports, hanging with friends and traveling.

Grab 111 Tasks a VA can do for you

 

Got a chance to leave me a review?

I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

On the podcast this week, I talked with Sarah Gershone, owner of Strong Roots Web Design for therapy practice website.   We discuss how to get started with a practice website, whether to use a developer or try to DIY it, how to write the content and mistakes to avoid.   Sarah helps therapists connect with more people and have a bigger impact on the world through beautiful websites and strategic design.

She specializes in working with therapists because she knows they are good people doing good things, and she can always feel proud of helping their visions come to life.

She's a busy mom of four (translation: she multi-tasks like a BOSS), a nature lover, and a huge fan of The Big Bang Theory.  She lives in the Washington, DC metro area with her husband, kids, and an Australian Shepherd who never listens to anything she says.

For a guide to writing all your website copy, go to https://sparkrmarketing.com/website-copy/ 

 

Check out The Clinician's Social Media Club

Presenting The Clinician's Social Media Club! Each month, members get access to... 

 Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
 Customizable Canva templates designed to grab your audience’s attention to match the captions.
 Ways to use healthcare hashtag holidays to educate and inspire your audience.
 Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

 

My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

 

About Wendy:

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Listen on iTunes

Listen on Spotify

Listen on Stitcher

Follow me on Instagram and LinkedIn

Want to talk strategy for your business? Be in touch! Let’s talk.

 

Got a chance to leave me a review?

I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Join me with my guest, Melissa Guller, a course creator, podcast producer, and the CEO of Wit & Wire, where she helps online business owners build their authority and reach a wider audience through podcasting.

We're talking everything podcasting: from how to get started to how to market one.

Listen for tips on...

• How a podcast can build your authority
• How to get started
• How to reach more people
• How to market a podcast

 

Check out The Clinician's Social Media Club

Presenting The Clinician's Social Media Club! Each month, members get access to... 

 Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
 Customizable Canva templates designed to grab your audience’s attention to match the captions.
 Ways to use healthcare hashtag holidays to educate and inspire your audience.
 Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

 

My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

 

About Wendy:

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Listen on iTunes

Listen on Spotify

Listen on Stitcher

Follow me on Instagram and LinkedIn

Want to talk strategy for your business? Be in touch! Let’s talk.

 

About Melissa Guller, Wit & Wire

Melissa Guller is a course creator, podcast producer, and the CEO of Wit & Wire, where she helps online business owners build their authority and reach a wider audience through podcasting. 

She’s produced multiple Top 50 podcasts, hosted over 100 podcast episodes, and her podcast Everything is Teachable topped the charts as the #2 Career Podcast in America.

Bigger picture, Melissa loves to teach entrepreneurs. She’s a top-rated instructor at General Assembly NYC and on Skillshare, and she previously worked full-time for Ramit Sethi and Teachable. To date, she’s helped nearly 2,000 podcasters through her Wit & Wire programs, and she’s on a mission to help more diverse business owners earn money online doing work they love.

To learn more about Melissa, go to https://witandwire.com/sparksofmarketing

Got a chance to leave me a review?

I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

If you’re using Instagram to grow your healthcare practice, by now you’ve likely heard that Reels are key to Instagram growth and engagement. Ever since Adam Mosseri, head of Instagram, shared on June 30 that Instagram is “no longer just a square photo-sharing app,” marketers have been in a tizzy announcing it’s past time we all get moving on Reels.

 

Are Reels right for clinicians?

Knowing your goal for social media is essential to determining the right strategy for your practice.

If you are a local physician, therapist, PT, OT or SLP, the truth is that you can fill your appointments with a small, engaged audience. Unless you have bigger goals of supporting many more people at once, such as offering virtual workshops or group courses, you don’t need thousands of followers on Instagram…or views on your Reels. Find out how to get more followers and if you even need them in this blog.

If your goal is to reach more people outside the walls of your practice, Reels is a great way for your ideal audience to find you. And even if that’s not your goal, Reels still might be a good choice for you if you’re already making short videos for social media, explaining something or even meditation videos.

Of course, I’ve heard many reasons clinicians have no interest in adopting Reels as a social media content format. You likely don’t want to dance, point like a monkey or change your outfit multiple times on a video. Your subject matter expertise may even be quite serious, and Reels just seem silly.

The biggest hurdle is time. Reels take a lot longer to create than posting a photo.

To the former concern, you’ll see below that there are loads of ways you as a clinician can use Reels to deliver information–even important, relevant information–and maybe even show some personality. As for time restraints, Reels become easy to make with practice, especially if you batch them. Even one Reel a week can be a powerful tool in your social media marketing strategy.

A great way to jump right in is a 5-day Reels Challenge

In this episode, I cover ways to boost your social media results. These will work in any season, so if you're listening after summer, no worries!

1. Carousel posts that feature other people (putting the SOCIAL back in social media without spending hours commenting on everyone's posts)
2. Getting a strategy for direct messages (this works, I promise!)
3. Creating Instagram Reels,which are basically 15-30 second commercials for your practice (no dancing required)

 

Join a 5-day Reels challenge for clinicians

  Sign Up

 

Join The Clinician's Social Media Club

Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

 

About Wendy:

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Listen on iTunes

Listen on Spotify

Listen on Stitcher

Follow me on Instagram and LinkedIn

Want to talk strategy for your business? Be in touch! Let’s talk.

Got a chance to leave me a review?

I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

How many times have you stared at a blank curser wondering what to write for a social media post? Um...many!   Listen to this week's episode of the podcast to find out 5 categories of social media captions that apply to any industry--especially clinicians.   By focusing on these 5 categories of captions, you'll create content that promotes your services, connects to your audience, educates them and inspires them.   You can remember the categories with the acronym PRICE:   P: Promotional content R: Relatable content I: Inspirational content C: Conversational content E: Educational content   Find out the details on all of these kinds of captions and how to make writing them easier and faster.   Have you checked out The Clinician's Social Media Club yet?   Whether you're a new or experienced clinician, social media is either time consuming or expensive--or both.   My goal is for The Clinician's Social Media Club to be a game changer for hundreds of clinicians.   If you or someone you know is using social media to grow your practice or healthcare thought leadership, read on  Presenting The Clinician's Social Media Club! Each month, members get access to...    Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience’s attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours.   Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians. My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world.   This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.   https://sparkrmarketing.com/membership/

 

About Wendy Margolin:

I help healthcare practices and businesses stand out by telling your story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help healthcare experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Listen on iTunes

Listen on Spotify

Listen on Stitcher

 

Want to talk strategy for your business? Be in touch! Let’s talk.

 

Got a chance to leave me a review?

I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Whether you're new or experienced clinician, social media is either time consuming or expensive--or both.   Listen up for the T on my new membership to solve this problem for clinicians.   My goal is for The Clinician's Social Media Club to be a game changer for hundreds of clinicians. If you or someone you know is using social media to grow your practice or healthcare thought leadership, read on Presenting The Clinician's Social Media Club! Each month, members get access to...   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!). Customizable Canva templates designed to grab your audience’s attention to match the captions. Ways to use healthcare hashtag holidays to educate and inspire your audience. Explainer video lessons about how to use the new templates + open office hours.   Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians. My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world.   This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.   https://sparkrmarketing.com/membership/

 

About Wendy Margolin:

I help healthcare practices and businesses stand out by telling your story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help healthcare experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Listen on iTunes

Listen on Spotify

Listen on Stitcher

 

Want to talk strategy for your business? Be in touch! Let’s talk.

 

Got a chance to leave me a review?

I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

If your social media this summer tanked, you're in good company. We're smack in the middle of August, and this Chicago gal loves this season so much it hurts.

Except for what it does to my social media engagement.

On social, mid-summer is a bummer season...that is if you're not a travel agent 🏝or swimwear line 👙

This year, especially, when everyone is making up for lost time by living their BEST lives, posting healthcare tips on Instagram is kinda like trying to get people at the pool to register for a colonoscopy. No thanks. 🕶

If you're seeing low engagement, fear not!

I'm giving over 3 ways to change your content to deliver what your audience WANTS to see even in the summer.

 

3 ways to increase engagement:

In this episode, I cover ways to boost your social media results. These will work in any season, so if you're listening after summer, no worries!

1. Carousel posts that feature other people (putting the SOCIAL back in social media without spending hours commenting on everyone's posts)
2. Getting a strategy for direct messages (this works, I promise!)
3. Creating Instagram Reels, which are basically 15-30 second commercials for your practice (no dancing required)

 

Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

About Wendy:

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Listen on iTunes

Listen on Spotify

Listen on Stitcher

Follow me on Instagram and LinkedIn

Want to talk strategy for your business? Be in touch! Let’s talk.

Got a chance to leave me a review?

I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

On this week's episode I talk to Michelle Griffin, branding and marketing expert, on why clinicians need a personal brand. Branding is more than choosing a color palette and creating a logo. It's about how you define the audience you serve, the problem you solve and how you do it.

Michelle explains how we all have an online presence no matter what because if someone takes the time to Google you, they will find you. Michelle works with experts to become very deliberate about crafting their online image. She focuses on your purpose, the problem you solve, the people you help and more.

In this episode we also get into how to determine your niche and how to leverage LinkedIn to reach more people.

Resources we mention

• LinkedIn Power Hour training
• Ikigai, How to Find Your Reason For Being
• Michelle's slider on what content is worth sharing

 

Grab some helpful resources here:

Write your website framework

The Clinician's Social Media Club

For more training on digital marketing, at a deeper and more interactive level, join me in Everyday Marketing for healthcare Facebook group.  I go live every Thursday at 11AM CT, training you on a new digital marketing topic.

Follow me on Instagram and LinkedIn

 

About Wendy Margolin:

I help healthcare practices and businesses stand out by telling your story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help healthcare experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

 

Listen on iTunes

Listen on Spotify

Listen on Stitcher

 

Want to talk strategy for your business? Be in touch! Let’s talk.

 

Got a chance to leave me a review?

I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

When you first open your healthcare practice, whether you're a therapist, physician or speech therapist, marketing is overwhelming. And when you consider all the other startup tasks that come with a new practice, it's easy to push off the marketing.

Like any other habit, the hardest part about marketing is getting started. this is all the more so true in a new practice where you have so much to do. It's easy to push off marketing when you don't know where to focus. And while you might find the early clients come your way from former job, marketing will still be important to continue bringing clients or patients in. Or, perhaps you're just getting started out in a new city are out of school with big dreams. And while we'd all like to believe that if you build it they will come karma more often you have to proactively bring people to you.

In this episode, I break down six first marketing steps you should take in the early days of a new practice.

1. Set up your Google business page
2. Choose a niche
3. Let other professionals know you're open for business
4. Focus on one social media channel
5. Develop your one liner
6. Create your website

 

Grab some helpful resources here:

Write your website framework

The Clinician's Social Media Club

 

For more training on digital marketing, at a deeper and more interactive level, join me in Everyday Marketing for healthcare Facebook group.  I go live every Thursday at 11AM CT, training you on a new digital marketing topic.

Follow me on Instagram and LinkedIn

About Wendy Margolin:

I help healthcare practices and businesses stand out by telling your story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help healthcare experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Listen on iTunes

Listen on Spotify

Listen on Stitcher

Want to talk strategy for your business? Be in touch! Let’s talk.

Got a chance to leave me a review?

I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.