Sparks of Marketing for Healthcare

Sparks of Marketing for Healthcare

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Sparks of Marketing for Healthcare episodes

  • What social media channel is right for clinicians in 2022

    I don’t expect you to follow this news amidst the chaos of building and running a practice in a pandemic, {{ subscriber.first_name }}, but marketers are in a tizzy lately.

    A lot of the “tips and tricks” marketing gurus would shout from social media like used salesmen no longer work as well. Turns out marketing hacks are about as true as most Tik Tok hacks, like this one that set this lady’s washer on fire 🔥

    And a lot of the tried and true methods that did work–like Facebook ads and FB organic marketing don’t work as well now.

    What your audience cares about is knowing, liking and trusting you. They’re more likely to look at your social media or website because they heard of you from a friend or referral than find you because you’re an Influencer. They don’t care how many likes and follows you have, and they’re often not even going to comment.

    At the end of the day, they just want to know if you are the right person or practice to help them with their problem. And THAT, my friend, is still easy to do in your marketing.

     

    In this episode, I dive into what channels should clinicians be on to reach your target audience in 2022.

    Listen for tips on…

    • LinkedIn
    • Facebook
    • Instagram
    Next, will the real experts please step up

    I actually think this is good news for marketing your practice or healthcare business. Because good marketing was never actually easy. Those who say it is just make everyone else feel like they’re doing something wrong 😒

    Good marketing takes having a great service or product – and that takes time, practice and expertise.

    All of which YOU have, as an expert clinician.

    And tips and tricks that you just had to figure out while juggling charts, insurance, billing and appointments never was ideal for you.

    The playing field has been leveled.️

      About Wendy:

    I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

    My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

    Follow me on Instagram and LinkedIn

    Want to talk strategy for your business? Be in touch! Let’s talk.

     

     

    Got a chance to leave me a review?

    I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

     

     

    Check out The Clinician's Social Media Club

    Presenting The Clinician's Social Media Club! Each month, members get access to... 

     Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
     Customizable Canva templates designed to grab your audience’s attention to match the captions.
     Ways to use healthcare hashtag holidays to educate and inspire your audience.
     Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

    My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

    Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

    17 min
  • 4 ways busy clinicians can get consistent on social media

    When I was 19 I taught myself to run. I was slow, and it was hard. But I figured if I shuffled along for 12 minutes straight, that would add up to a mile.

    Then I moved the timer up to 20. It was sheer misery as I checked my watch just about every 15 seconds.

    After a month, running magically got easier. Before I knew it, I formed a habit.

    It's been 24 years since then.

    The hardest part of creating a new habit is starting. Before that, you can’t even imagine what it’s like to do the thing.
    ​
    It’s true in life, and it’s true in our work.​

    This is especially true for everyone I know who creates consistent marketing content. Committing to consistently creating social media content is so much harder than actually doing the work.

    But consistency on social media is key to reaching more people and having a bigger impact. I shared three ways to get consistent on social media for your practice or healthcare business on today's live video. You can watch it here.

     

    Here are 3 ways to get consistent on social media

    1. Commit to a time on your calendar that you're focusing on creating content. Schedule it as a meeting with yourself and don't let anything else disturb you in that hour.
    2. Create content ahead of time. This saves you time and means you can ignore social media when you're busy or burnt out.
    3. Get help to make creating content easier. The Clinician's Social Media Club makes creating content fast and easy.

     

    Join The Clinician's Social Media Club

    Presenting The Clinician's Social Media Club! Each month, members get access to... 

     Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
     Customizable Canva templates designed to grab your audience’s attention to match the captions.
     Ways to use healthcare hashtag holidays to educate and inspire your audience.
     Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

    My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

    Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

    About Wendy:

    I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

    My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

     

    Follow me on Instagram and LinkedIn

    Want to talk strategy for your business? Be in touch! Let’s talk.

     

    Got a chance to leave me a review?

    I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

    9 min
  • Instagram Stories for clinicians

    Do you have a strategy for your Instagram Stories? It's a powerful tool for reaching your audience, as well as potential colleagues and sources of referral. And, as of October 27, 2021, everyone on Instagram now has access to the link sticker on Instagram. This means that even without having to reach 10K followers, you can share links to articles, resources and your website.

     

    Now is a great time for clinicians to get an Instagram Stories strategy

    According to Hootsuite, 500 million people use Instagram Stories every day. With half a billion people using Stories every single day, it’s clear that Stories are an important channel for brands. The stats below further emphasize why you should try Stories, if you haven’t already.

    Plus, 58% of people say they have become more interested in a brand or product after seeing it in Stories. Stories also let you naturally engage with your followers, get in the direct messages and even schedule discovery calls or appointments.

    Tune in to this week's episode to get ideas for how to use Instagram Stories to reach your audience, engage with them and get in conversation with them.

     

    Make Stories easier with done-with-you content: The Clinician's Social Media Club

    Presenting The Clinician's Social Media Club! Each month, members get access to... 

     Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
     Customizable Canva templates designed to grab your audience’s attention to match the captions.
     Ways to use healthcare hashtag holidays to educate and inspire your audience.
     Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

    My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

    Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

     

    About Wendy:

    I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

    My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

    Follow me on Instagram and LinkedIn

    Want to talk strategy for your business? Be in touch! Let’s talk.

    Got a chance to leave me a review?

    I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

     

    17 min
  • What to do when you feel like doing nothing

    Do you ever have one of these weeks?

    My alarm went off early Monday when it was dark and rainy, and I had no pressing deadlines. Why bother getting up? Same on Tuesday and Wednesday.

    Every business has its seasons, and I've been doing this work long enough to know the patterns. I've learned to operate full speed ahead when my team is busy and not to panic when things are slower.

    Our job in a slow season is to reassess, plan and focus on all the things we never have time to complete when we're busy.

    I KNOW this, but my problem is that I operate best when I'm busy. A sense of urgency gets me laser focused. Having plenty of time makes me feel, well, blah.

    On this week's episode, I share 6 things to focus on to get focused when you don't feel like doing anything.

     

    Check out The Clinician's Social Media Club

    Presenting The Clinician's Social Media Club! Each month, members get access to... 

     Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
     Customizable Canva templates designed to grab your audience’s attention to match the captions.
     Ways to use healthcare hashtag holidays to educate and inspire your audience.
     Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

    My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

    Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

     

    About Wendy:

    I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

    My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

    Follow me on Instagram and LinkedIn

     

    Want to talk strategy for your business? Be in touch! Let’s talk.

     

    Got a chance to leave me a review?

    I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

    13 min
  • Trifecta! How a niche, referrals and social media can help you grow your practice

    Join me for a conversation with expert practice builder and Asheville therapist, Allison Puryear. Allison is a pro at building practices from scratch (she's done it three times), and guides other clinicians how to do it as well.

    We talk about everything from...

    • Declaring your niche
    • Getting referrals
    • Using social media to grow your practice (and when to know not to!)
    • Showing your personality in your content

     

    Also mentioned in this episode is my 5-day Reels challenge for clinicians, which you can (and should!) join here: http://sparkrmarketing.com/reels

     

    About Allison

    Allison Puryear (rhymes with “career”) is a therapist who burned out on agency work and then built successful private practices in three wildly different markets. After her caseloads grew faster in each “saturated” market, she realized that practice building is not rocket science when you have clarity, confidence and a figured-out formula. So, she started Abundance Practice Building to help other therapists build their own full and happy private practices - because a happy therapist is a better therapist, yall!

    Follow Allison on Instagram here

     

    About Wendy:

    I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

    My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

    Listen on iTunes

    Listen on Spotify

    Listen on Stitcher

    Follow me on Instagram and LinkedIn

    Want to talk strategy for your business? Be in touch! Let’s talk.

     

    Got a chance to leave me a review?

    I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

     

    Check out The Clinician's Social Media Club

    Presenting The Clinician's Social Media Club! Each month, members get access to... 

     Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
     Customizable Canva templates designed to grab your audience’s attention to match the captions.
     Ways to use healthcare hashtag holidays to educate and inspire your audience.
     Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

    My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

    Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

    29 min
  • Getting your mojo back by getting known for one thing

    If the day to day work of caring for clients and patients in a pandemic has you feeling burnt out and wondering why you stopped loving your work as a clinician, now might be the time to find a new way to get excited about your work again.

    Listen for tips on...

    • How to get know for one area of expertise in your field
    • How getting in front of other people's audiences can help you get known as an expert

     

    Check out The Clinician's Social Media Club

    Presenting The Clinician's Social Media Club! Each month, members get access to... 

     Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
     Customizable Canva templates designed to grab your audience’s attention to match the captions.
     Ways to use healthcare hashtag holidays to educate and inspire your audience.
     Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

     

    My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

    Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

     

    About Wendy:

    I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

    My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

    Follow me on Instagram and LinkedIn

    Want to talk strategy for your business? Be in touch! Let’s talk.

     

    Got a chance to leave me a review?

    I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

    18 min
  • How Google Ads can help you grow your practice

    Join me with my guest, Celi Rivas, owner of Ads Like a Pro, who and has been helping entrepreneurs grow with marketing since 2008. She’s managed nearly 1 billion in Google Ad Spend, working with big budget companies including Experian, Chevron, Invisalign, but also small companies, Course Creators and Small Entrepreneurs. 

    Her passion for marketing and helping entrepreneurs keeps her up to date with the latest trends and always busy learning more. She’s experienced in Ads, Search Marketing, YouTube, Google Analytics and Email Marketing. 

    When she’s not working or learning, she enjoys time with her family and 2 year old son at the beach and exploring the world. 

    You can find Celi over on Instagram and Clubhouse at @celi_marketing  or email her at [email protected]

     

    Listen for tips on...

    • How Google ads compare to Facebook ads and YouTube ads
    • How to know if your Google ads consultant is the right fit for your practice
    • Some biggest mistakes in Google ads to avoid

     

    Check out The Clinician's Social Media Club

    Presenting The Clinician's Social Media Club! Each month, members get access to... 

     Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
     Customizable Canva templates designed to grab your audience’s attention to match the captions.
     Ways to use healthcare hashtag holidays to educate and inspire your audience.
     Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

     

    My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

    Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

     

    About Wendy:

    I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

    My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

    Listen on iTunes

    Listen on Spotify

    Listen on Stitcher

    Follow me on Instagram and LinkedIn

    Want to talk strategy for your business? Be in touch! Let’s talk.

     

    Got a chance to leave me a review?

    I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

    32 min
  • 7 ways to motivate yourself when you feel like quitting

    There's an old adage that women tell new moms as they stand in the grocery line with a whining toddler and screaming baby: "Honey, the days are long but the years fly by."

    Your sleepless brain sorta feels like punching those ladies if you only had a spare arm.

    Now that I'm one of them (I keep the thought to myself!), I can say that it's true. I recently packed up my oldest for a year abroad. Wasn't she just clinging to my leg every morning of kindergarten?!

    It's the same in business

    Two years ago, at the time of this recording, I started Sparkr Marketing, after spending 10 years freelancing as a side hustle to my part time marketing job and full time mommy job. The old adage rings true in business too. When you're toiling in the work of starting a new venture, the days are long, but the years fly by.

    Starting a new business--or practice in your case--means having a running to-do list that never gets shorter. It means solving problems on the daily and figuring out things you don't even know you don't know.

    Mostly we look ahead at all we still want to do. But, if we take a moment to look back, the truth is we've done a lot.

    7 mantras for when you feel like quitting

    In honor of my two-year anniversary, I'm sharing on this episode seven mantras to repeat in those moments of self doubt as you build your practice or healthcare business. We all have those moments, no matter how put together your colleagues or competition look!

    1. A lot of people who just started and are quickly full often didn't really just start. They likely were able to bring clients or patients over from a different practice or have an established reputation in the community.
    2. All you need is one success to prove you can achieve more.
    3. You've done harder things.
    4. If you quit, you will surely fail.
    5. Scroll back on yourself and see how far you've come.
    6. One good referral source is better than a 1,000 likes.
    7. No one knows anything when they start.

    Shoot me a message over on your favorite social media channel and let me know if one or some of these ring true for you.

     

    Check out The Clinician's Social Media Club

    Presenting The Clinician's Social Media Club! Each month, members get access to... 

     Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
     Customizable Canva templates designed to grab your audience’s attention to match the captions.
     Ways to use healthcare hashtag holidays to educate and inspire your audience.
     Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

     

    My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

    Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

    About Wendy:

    I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

    My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

     

    Follow me on Instagram and LinkedIn

    Want to talk strategy for your business? Be in touch! Let’s talk.

     

    Got a chance to leave me a review?

    I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

    29 min
  • Find your niche, write your one-liner and watch your practice grow

    What do you do? How do you help? And for whom?! This is not easy when you're first getting started in your private practice or healthcare business. You're likely trained to help a wide variety of people and in many ways. But in your marketing, you should speak to one ideal client or patient about helping them in very specific ways.

    Your niche is that space where you have excellence that overlaps with a big need and what lights you up.

    I'm giving over all the details on how to determine your niche, develop your one-liner and watch your practice take off.

     

    Listen for tips on...

    • How to choose your niche
    • How to use write a one-liner

    Check out The Clinician's Social Media Club

    Presenting The Clinician's Social Media Club! Each month, members get access to... 

     Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
     Customizable Canva templates designed to grab your audience’s attention to match the captions.
     Ways to use healthcare hashtag holidays to educate and inspire your audience.
     Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

     

    My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

    Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

     

    About Wendy:

    I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

    My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

    Follow me on Instagram and LinkedIn

    Want to talk strategy for your business? Be in touch! Let’s talk.

     

    Got a chance to leave me a review?

    I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

    22 min
  • How writing content can help you build your practice

    Join me with my guest, Tanya Peterson, from Polish2Prosper. Tanya is an occupational therapist turned career strategist. She helps healthcare professionals recognize their value, market themselves effectively, and find career fulfillment. Her company, Polish2Prosper, offers several services and resources including full resume writing, LinkedIn optimization, and career coaching. The goal of the company is to help practitioners find alignment, renew their passion, and take control over their time and income.

     

    Listen for tips on...

    • How to use write copy that resonates with your clients or patients
    • How to become a better writer

     

    Check out The Clinician's Social Media Club

    Presenting The Clinician's Social Media Club! Each month, members get access to... 

     Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
     Customizable Canva templates designed to grab your audience’s attention to match the captions.
     Ways to use healthcare hashtag holidays to educate and inspire your audience.
     Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

     

    My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

    Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

     

    About Wendy:

    I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

    My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

    Follow me on Instagram and LinkedIn

    Want to talk strategy for your business? Be in touch! Let’s talk.

     

    Got a chance to leave me a review?

    I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

    27 min

About Sparks of Marketing for Healthcare

From the publisher's feed

If you're a clinician looking for quick tips and strategies to build your practice or business with content marketing, this podcast is for you. Wendy Margolin, owner of Sparkr Marketing, helps providers like you get the word out about the business you believe in by helping you tell your story. On this podcast, you'll get actionable, step-by-step advice that I use to grow my business and my clients' business.