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Instagram reinstated the chronological feed and introduced a favorites feed.
Here's why this matters.
As users, the favorites feed means the channel is about to get a lot more intimate and even more interesting.
As business and practice owners, the chronological feed means everyone is competing to create the latest and greatest piece of content.
Let me explain.
If you're using Instagram to grow your practice, you can now toggle between two groups:
1. All the folks you follow to grow your business
2. All the folks who actually interest you
For example, your chronological feed might be filled with referral sources and potential client or patients. Your favorites feed might be filled with accounts that give you content ideas and inspiration. This is good news.
But the flip side of this as business and practice owners is that we're all pitted against each other in a race to post more. This was true before with Instagram, but the chronological feed ups the game.
Here's what you need to know:
To view the chronological version of your feed, tap the Instagram logo on the top left corner to toggle between “Following” and “Favorites.” Select “Following” to see posts in chronological order. Select "Favorites" to fill that feed with, well, your favorites. I shared a Reel on Instagram today to show you how.
If you do nothing, you'll automatically see the chronological feed.
Now, here's what you should do about it:
Don't be tempted to create more content.
I mentioned this last week, but it's worth repeating here. There’s too much content on social media because we’re all making too much. And it’s making most of us miserable.
Even with the chronological feed, you as a clinician don't need more content. This is because most people who check you out on Instagram are going directly to your handle. They're checking you out to see if you are the right person to solve the problem they have.
Your Instagram needs to do 3 things:
That's it! A lot of folks who check out your Instagram aren't even going to follow you. Would you follow your therapist or gynecologist? 🤔
None of us work for Instagram. Unless you want to be a clinician influencer, go for consistency and quality over volume.
About Wendy:
I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.
My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.
Follow me on Instagram and LinkedIn
Want to talk strategy for your business? Be in touch! Let’s talk.
Got a chance to leave me a review?
I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.
With healthcare burnout at an all time high, clinicians everywhere are looking for other ways to earn an income or to pursue a passion project that brings them joy.
My guest this week, BriAnne Bell, RN, went through this journey before the pandemic when working 12 hours shifts in the ER no longer worked for her life as a mom.
She shares her journey, what she's learned and how she helps other nurses as host of The Passive Income Nurse Podcast.
Join The Clinician's Social Media Club
Presenting The Clinician's Social Media Club! Each month, members get access to...
Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
Customizable Canva templates designed to grab your audience’s attention to match the captions.
Ways to use healthcare hashtag holidays to educate and inspire your audience.
Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.
My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.
Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.
About BriAnne Bell:
BriAnne Bell is a Registered Nurse, Entrepreneur, Passive Income Advocate, Time Freedom Strategist & Basic Budget Boss! Host of The Passive Income Nurse Podcast - the podcast for faith-led nurses & healthcare professionals who are looking to grow outside of the hospital walls, get creative & make some money online. On her podcast she walks nurses and other healthcare professionals through different ways to create a passive income so they can create freedom and flexibility in their lives.
About Wendy:
I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.
My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.
Follow me on Instagram and LinkedIn
Listen on iTunes
Listen on Spotify
Listen on Stitcher
Follow me on Instagram and LinkedIn
Want to talk strategy for your business? Be in touch! Let’s talk.
Got a chance to leave me a review?
I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.
YouTube can be a powerful tool to grow a bigger audience. It's an opportunity to increase your impact in a space you feel passionate about.
My guest this week is Tara Trottier from Tara On Demand. Tara is a 26 year old Marketing Coach and Consultant for Clinical Content Creators who are looking to expand their personal brands and add additional streams of revenue online. she helps her clients get out of their comfort zones and get on video to sell on social media, with ease. Destigmatizing mental healthcare and access are central to her brand’s mission.
In this episode we cover...
Presenting The Clinician's Social Media Club! Each month, members get access to...
Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
Customizable Canva templates designed to grab your audience’s attention to match the captions.
Ways to use healthcare hashtag holidays to educate and inspire your audience.
Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.
My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.
Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.
About Tara Trottier:
Tara Trottier from Tara On Demand is a 26 year old Marketing Coach and Consultant for Clinical Content Creators who are looking to expand their personal brands and add additional streams of revenue online. she helps her clients get out of their comfort zones and get on video to sell on social media, with ease! Destigmatizing mental healthcare and access are central to my brand’s mission.
About Wendy:
I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.
My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.
Follow me on Instagram and LinkedIn
Listen on iTunes
Listen on Spotify
Listen on Stitcher
Follow me on Instagram and LinkedIn
Want to talk strategy for your business? Be in touch! Let’s talk.
Got a chance to leave me a review?
I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.
One of the hardest parts about starting a new practice is figuring out everything that you didn't have do when you work for someone else. High on the list of frustrations is billing.
But my guest this week, Kym Tolson says billing doesn't have to be so hard. And doing it right can mean making more money and staying compliant.
Check out Kym's free mini course to decide if DIY billing is right for you
About Kym Tolson:
Kym Tolson is an LCSW, CSAC licensed in the state of Virginia. She has an online insurance-based therapy practice and she teaches online billing to therapists. IIn February, she officially became a digital nomad.
Kym’s course, "DIY Insurance Billing for Private Practice," has helped nearly 1000 clinicians because she truly believes it's imperative to have at least a basic understanding of insurance billing if you are going to accept it in your practice.
She also has a supportive community, Bill Like A Boss, for therapists who are billing insurance in their private practices. I also developed a directory for therapists to find trusted billers and virtual assistants to help them in their practices if they do not want to do their own billing.
About Wendy:I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.
My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.
Follow me on Instagram and LinkedIn
Want to talk strategy for your business? Be in touch! Let’s talk.
Got a chance to leave me a review?
I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.
Whenever I talk to clinicians about social media marketing, one of the first questions I get is, "How often should I post?"
My answer is always the same: it depends.
According to Later.com, the rate of reach and engagement per individual post varies as more posts are shared — and this changes even more depending on how many followers an account has.
For accounts with under 1K followers: posting 14 times per week delivers the highest reach and engagement rates per post.
For accounts with 1K-250K followers*: posting 14 or 20 times per week delivers the highest reach rate per post, while posting once per week delivers the highest engagement rate per post.
For accounts with 250K+ followers: posting only once per week delivers the highest reach rate and engagement rates per post.
Posting 14-20 times a week is completely unrealistic for a clinician, unless you have marketing support to help.
That's why my answer is always, it depends on what works for you.
Listen to this episode where I cover how to get consistent on content creation at a pace that will work for you and your practice or healthcare business.
I cover:
I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.
My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.
Follow me on Instagram and LinkedIn
Want to talk strategy for your business? Be in touch! Let’s talk.
Got a chance to leave me a review?
I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.
Prior to that first healthcare appointment with the practice, however, you likely spent some time absorbing information on a site like Google, Facebook or Healthgrades.
In a 2020 survey of patients, findings showed that
No matter your industry, positive reviews typically don’t come naturally. It’s human nature to react when we’re annoyed but move on – albeit pleasantly surprised – when we are feeling appreciative. Rare is the client or patient who feels delighted and then proactively leaves you a review.
This is why you need to ask.
In this episode I cover...Click here to read how to respond to reviews and to get a Google survey to gather more testimonials.
About Wendy:I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.
My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.
Follow me on Instagram and LinkedIn
Want to talk strategy for your business? Be in touch! Let’s talk.
Got a chance to leave me a review?
I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.
"Email is social media's big sister." At least, that's how Lib Aubochen sees it. Join me to hear from email strategist Lib Aubochen. Lib is a copy and content writer with years of experience across a broad range of clients, including Scary Mommy and Encyclopaedia Britannica. Her copywriting superpower is being a good listener and a tone chameleon, able to create copy that sounds like you, if you were a professional writer. She is a former elementary school teacher and parent coach and lives in Atlanta where she's loving her newly empty nest.
In this episode we cover…You can follow Lib on Instagram @StoryandStrategy
Join The Clinician’s Social Media ClubPresenting The Clinician’s Social Media Club! Each month, members get access to…
Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
Customizable Canva templates designed to grab your audience’s attention to match the captions.
Ways to use healthcare hashtag holidays to educate and inspire your audience.
Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.
My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.
Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician’s Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.
About Wendy:I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.
My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.
Follow me on Instagram and LinkedIn
Want to talk strategy for your business? Be in touch! Let’s talk.
Got a chance to leave me a review?
I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.
I don't know about you, but the last thing I want to do these days is be tied to my computer creating massive amounts of social media content.
My commitment this year for 2022 is to create LESS content that has a BIGGER impact.
If that's something that resonates with you, as a busy clinician, I want to invite you to a free Canva workshop I'm offering this week. I'll show you how to plan and schedule your social media content so you don't have to waste time you don't have.
Of everything I teach, this free Canva workshop is the highest in demand.
In this workshop, I will show you how to use Canva to market your practice on social media in less time. You might even start to think it's fun 🤩
Join me for...
How to simplify your social media with CanvaIn this free LIVE workshop, we’ll cover:
✅How to keep social media simple
✅How to use Canva faster, without wasting time
✅How to schedule with Canva
✅How to get help to make it easier
Plus, we'll go over why the old approach to social media no longer works and what DOES work instead.
Pick the workshop that fits your schedule. I'm offering multiple times.
📅 Monday, January 10 at 7PM CT
📅 Tuesday, January 11 at 2PM CT
📅 Thursday, January 13 at 11AM CT
I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.
My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.
Follow me on Instagram and LinkedIn
Want to talk strategy for your business? Be in touch! Let’s talk.
Got a chance to leave me a review?
I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.
Join me to hear from Maureen Werrbach, owner of Urban Wellness and The Group Practice Exchange to learn tips for starting a successful group practice. Maureen has spent over a decade building her private therapy practice into a group practice with four locations. She also runs The Group Practice Exchange to provide hundreds of practice owners with the tools they need to grow a group practice.
Maureen spent countless hours researching how to start a private practice and then many more hours learning how to grow it into a group. She created The Group Practice Exchange because she remembers wishing there was a place she could go that would explain not only the steps it would take to launch a group practice, but also discuss topics that relate to group practice ownership.
In this episode we cover…Presenting The Clinician’s Social Media Club! Each month, members get access to…
Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
Customizable Canva templates designed to grab your audience’s attention to match the captions.
Ways to use healthcare hashtag holidays to educate and inspire your audience.
Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.
My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.
Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician’s Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.
About Wendy:I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.
My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.
Follow me on Instagram and LinkedIn
Want to talk strategy for your business? Be in touch! Let’s talk.
Got a chance to leave me a review?
I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.
In this episode I talk to Dr. Una of EntreMD, who has helped hundreds of physicians build practices and business they love. There are over 1 million doctors in the U.S., and Dr. Una says it's her goal to help even just 1/10th of them.
Dr. Una realized in 2016 that the practice of medicine was changing and that doctors no longer had the same level of control in their field. Even with a successful pediatric private practice, she decided that she needed to invest in her speaking and leadership skills in case she ever reached a point where she couldn't practice medicine on her own terms. In this process she realized other physicians need the same skills, and Dr. Una set out to support them with live events, her EntreMD podcast and her business school.
Dr. Una shares some of the most important lessons she's learned along the way:
"If it fails, I would have learned enough lessons that my next project will be even better, so we don't stop. To be an entrepreneur means you fail forward. You're in motion. You have to learn that you wear different hats in different spaces. When you're wearing when you're running a code, please be perfect. But entrepreneurship? No."
"I mean the fact that you can dream and create, that fixes burnout. When you're in that mode, there is a level of fulfillment that comes from it, a level of control that comes from it that it just makes your experience in medicine so different. And the financial rewards? When you get the money piece right then you're even in more control. You can determine how much you want to work, you can work because you want to, not because you have to.
In this episode, I talk to Dr. Una about how to find your passion as a physician and create a business you love.
Listen for our conversation on...
Meet Dr. Nneka Unachukwu, AKA Dr. Una
Dr. Una is the founder of EntreMD Business School. She’s also a speaker, author and regular contributor to Forbes. She’s helped hundreds of physicians get their time back, dramatically increase their bottom line and build businesses of impact.
She’s host of the EntreMD podcast and Doctors Changing Medicine podcast, as well as the CEO of Ivy League Pediatrics in Georgia. She’s a mom of four and in her spare time she loves to spend time walking in nature.
Join The Clinician's Social Media Club
Presenting The Clinician's Social Media Club! Each month, members get access to...
Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
Customizable Canva templates designed to grab your audience’s attention to match the captions.
Ways to use healthcare hashtag holidays to educate and inspire your audience.
Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.
My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.
Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.
About Wendy:
I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.
My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.
Connect with me on Instagram and LinkedIn
Got a chance to leave me a review?
I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.
From the publisher's feed