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How to get more healthcare reviews in 2022
When you need more reviews for your private practice or healthcare business, consider your own behavior. Your typical appointment with a healthcare provider likely ranges from acceptable to excellent. Once it's over, you hurry to take care of all the tasks in your day that the appointment disrupted. The only times you consider leaving a review for the practice are those appointments that didn't meet your expectations--where you waited too long or experienced some other frustrating scenario.
Prior to that first healthcare appointment with the practice, however, you likely spent some time absorbing information on a site like Google, Facebook or Healthgrades.
In a 2020 survey of patients, findings showed that
- 90% of patients use online reviews to evaluate physicians.
- Almost three quarters (71%) of surveyed patients use online reviews as the very first step to finding a new doctor.
No matter your industry, positive reviews typically don’t come naturally. It’s human nature to react when we’re annoyed but move on – albeit pleasantly surprised – when we are feeling appreciative. Rare is the client or patient who feels delighted and then proactively leaves you a review.
This is why you need to ask.
In this episode I cover...- Why you need to ask for reviews
- How to ask
- How to make this part of your daily business practices
- How to respond to positive and negative reviews with HIPAA compliance
- Mistakes to avoid
- And more...
Click here to read how to respond to reviews and to get a Google survey to gather more testimonials.
About Wendy:I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.
My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.
Follow me on Instagram and LinkedIn
Want to talk strategy for your business? Be in touch! Let’s talk.
Got a chance to leave me a review?
I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.
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By Wendy MargolinWhen you need more reviews for your private practice or healthcare business, consider your own behavior. Your typical appointment with a healthcare provider likely ranges from acceptable to excellent. Once it's over, you hurry to take care of all the tasks in your day that the appointment disrupted. The only times you consider leaving a review for the practice are those appointments that didn't meet your expectations--where you waited too long or experienced some other frustrating scenario.
Prior to that first healthcare appointment with the practice, however, you likely spent some time absorbing information on a site like Google, Facebook or Healthgrades.
In a 2020 survey of patients, findings showed that
- 90% of patients use online reviews to evaluate physicians.
- Almost three quarters (71%) of surveyed patients use online reviews as the very first step to finding a new doctor.
No matter your industry, positive reviews typically don’t come naturally. It’s human nature to react when we’re annoyed but move on – albeit pleasantly surprised – when we are feeling appreciative. Rare is the client or patient who feels delighted and then proactively leaves you a review.
This is why you need to ask.
In this episode I cover...- Why you need to ask for reviews
- How to ask
- How to make this part of your daily business practices
- How to respond to positive and negative reviews with HIPAA compliance
- Mistakes to avoid
- And more...
Click here to read how to respond to reviews and to get a Google survey to gather more testimonials.
About Wendy:I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.
My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.
Follow me on Instagram and LinkedIn
Want to talk strategy for your business? Be in touch! Let’s talk.
Got a chance to leave me a review?
I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.