"Email is social media's big sister." At least, that's how Lib Aubochen sees it. Join me to hear from email strategist Lib Aubochen. Lib is a copy and content writer with years of experience across a broad range of clients, including Scary Mommy and Encyclopaedia Britannica. Her copywriting superpower is being a good listener and a tone chameleon, able to create copy that sounds like you, if you were a professional writer. She is a former elementary school teacher and parent coach and lives in Atlanta where she's loving her newly empty nest. 

In this episode we cover…

• Why every clinician needs an email list
• What to include in emails and how to format them so your subscribers open your emails
• How to add your personality to your emails
• Tips to make it easier
• And more…

You can follow Lib on Instagram @StoryandStrategy

Join The Clinician’s Social Media Club

Presenting The Clinician’s Social Media Club! Each month, members get access to… 

 Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
 Customizable Canva templates designed to grab your audience’s attention to match the captions.
 Ways to use healthcare hashtag holidays to educate and inspire your audience.
 Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician’s Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

About Wendy:

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Follow me on Instagram and LinkedIn

Want to talk strategy for your business? Be in touch! Let’s talk.

 

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