Join me with my guest, Justin Knott, from Intrepy healthcare marketing to discuss the role of SEO in marketing your practice and how to get started.

SEO can be confusing and overwhelming, but Justin breaks it down into actionable steps for a practice or healthcare business of any size. Done right, SEO can be a key driver of patient acquisition and retention.

 

Some ideas we cover:

When practices are struggling to win the search battle, even against large health health systems in their area, it usually comes down to content deficiency.

If you want to rank for a keyword, you need a page for it. That's the foundation of your SEO content.

Google has made an obvious shift to wanting to focus on localization from a search experience standpoint, which is great for local practice owners.

Good seo is like following an outline when they taught you how to do outlines and middle school for research papers.

You need to have an individual location page for every one of your locations, because that is going to be the driver of all of your "near me" search.

About Justin Knott

Justin Knott & his team are renowned for providing medical marketing services for healthcare organizations. CEO of the award-winning Intrepy marketing agency, who have been credited with ensuring results for their clients that convert high-revenue procedures and get existing patients back through the door. He’s also host of the Patient Convert Podcast.

You can find Justin on LinkedIn

Join The Clinician’s Social Media Club

Presenting The Clinician’s Social Media Club! Each month, members get access to… 

 Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
 Customizable Canva templates designed to grab your audience’s attention to match the captions.
 Ways to use healthcare hashtag holidays to educate and inspire your audience.
 Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician’s Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

 

About Wendy:

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Follow me on Instagram and LinkedIn

 

Want to talk strategy for your business? Be in touch! Let’s talk.

 

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