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#2: Three marketing ops trends to watch
Frans Riemersma, founder of MartechTribe.com and Scott Brinker VP Platform Ecosystem at HubSpot and editor at chiefmartec.com talk about how Marketing Ops is here to stay. They explain why marketing ops is now one of the top 3 of CMOs priorities, based on the annual Gartner survey where 49% of marketers surveyed have a marketing operations leader on at least one team.
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By RainemakersFrans Riemersma, founder of MartechTribe.com and Scott Brinker VP Platform Ecosystem at HubSpot and editor at chiefmartec.com talk about how Marketing Ops is here to stay. They explain why marketing ops is now one of the top 3 of CMOs priorities, based on the annual Gartner survey where 49% of marketers surveyed have a marketing operations leader on at least one team.