More than 87% of marketing teams say they are not able to measure marketing performance properly. There are definitely a few hurdles in the way of measuring and tracking performance. In this episode Scott Brinker and Frans Riemersma discuss the challenge of measuring marketing performance and how the north star method can help.

Unlike other departments, marketing is typically not familiar with playbooks. But they can help bring discipline to a team by describing all the important definitions and processes. Listen to this episode by Ralf Strauss and Frans Riemersma to understand why marketing should drive the creation and adoption of playbooks.

A good playbook is the oil of a lean & mean marketing machine. Employees use it as a source of truth that explains key concepts, definitions, terminology, and the process for how things work. It fuels operational excellence. In this episode, hear from Scott Brinker and Frans Riemersma why well-adopted playbooks help marketers prevent poor marketing execution.  

In this episode, Frans has interviewed Anita Brearton who is active in the Boston startup ecosystem as an investor, mentor, advisor, and board member to a wide range of startups and non-profits. They talk about what Marketing Ops means to her, the value for marketing organizations and why it becomes even more critical.

The notion of capability development is essential to the modern marketing organization. Many marketing leaders ask themselves how to develop their capabilities as an organization and generate more positive outcomes. This is where maturity models can help. In this episode Scott and Frans discuss how maturity models show in a structured way which disciplines to develop. Because a good maturity model allows teams to easily identify what the interrelated capabilities are, where they stand, and what to grow.