Blogs are a great way to create brand awareness and give the
Reader a chance to know you\your brand better, enabling
long-lasting relationships and attracting new Readers.
Nowadays, there are more options available on every product
or idea on the market, and we are more informed about them.
Now is the time to go back to the core values as your
currency. Trust is a valuable currency. consider writing a blog post.
• Main Topic
• Blog Post’s Topic (Subtopic)
• Blog’s Identity
• Your Voice and style
• The Reader\User\Audience
• Product/Service providing
• 3 Intents: Blog/writer’s intent, blog post’s intent, the
reader’s intent
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• Content
• Search engine optimisation

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