This episode answers the question "How do I prioritize my marketing initiatives"? First, do a gut check. What's the status of your current marketing function? Then, ask how your marketing team can get closer to revenue and reduce funnel friction.Additional resources:<ul><li><a href="https://www.linkedin.com/in/davegerhardt/">Dave Gerhardt</a> - the "get closer to revenue" guy</li><li><a href="https://www.kalungi.com/blog/marketing-execution-or-driving-a-car">Marketing is like driving a car</a> - an article by Stijn Hendrikse</li></ul>

This episode answers the question "How do I prioritize my marketing initiatives"? First, do a gut check. What's the status of your current marketing function? Then, ask how your marketing team can get closer to revenue and reduce funnel friction. Additional resources:Dave Gerhardt - the "get closer to revenue" guyMarketing is like driving a car - an article by Stijn Hendrikse

This episode answers the question "How do I prioritize my marketing initiatives"? First, do a gut check. What's the status of your current marketing function? Then, ask how your marketing team can get closer to revenue and reduce funnel friction.Additional resources:<ul><li><a href="https://www.linkedin.com/in/davegerhardt/" rel="noopener noreferrer">Dave Gerhardt</a> - the "get closer to revenue" guy</li><li><a href="https://www.kalungi.com/blog/marketing-execution-or-driving-a-car" rel="noopener noreferrer">Marketing is like driving a car</a> - an article by Stijn Hendrikse</li></ul>

2 - What are your marketing priorities? Where do you start?

Conversational short-form marketing strategies, frameworks, and tactical advice to help early-stage B2B software (SaaS) companies on their journeys from MVP to PMF and beyond. Hosted by Brian Graf, CEO at Kalungi, and Stijn Hendrikse, Co-Founder at Kalungi, serial CMO for B2B SaaS companies and ex-Microsoft Global Marketing Leader.

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2 - What are your marketing priorities? Where do you start?

2 - What are your marketing priorities? Where do you start?