By Kalungi
5
1111 ratings
The podcast currently has 65 episodes available.
Strategy, growth targets, messaging, and funnel focus: get ready to solve four of the biggest problems that B2B SaaS marketing teams face on a daily basis.
Identifying and eliminating problems in these areas for your organization needs to be a top priority.
In Episode 65 of the B2B SaaS Marketing Snacks Podcast, we discuss how to unlock new levels of performance by fixing these common issues:
Get ready to tackle these common issues and get more traction today in gathering new customers through a better funnel.
B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:
B2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment! Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.
Resources shared in this episode:
ABOUT B2B SAAS MARKETING SNACKS
Since 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.
Meet our Marketing Snacks Podcast Hosts:
Visit Kalungi.com to learn more about growing your B2B SaaS company.
Innovative products are the bread and butter of SaaS companies, and it can be tempting to try new things. But when it comes to launching new products, many B2B businesses can stumble at first.
Episode 64 of the B2B SaaS Marketing Snacks Podcast is the third and final episode in our Ansoff Matrix series. We discuss the right side of the famous Matrix: product development and diversification (“the pivot”) for B2B SaaS. We show you how to find the most efficient and authentic path to true new product-led growth for existing and new audiences.
We dive into..
B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:
B2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!
The best founders, CFOs and COOs in B2B SaaS strike an efficient balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is an asset in a hard-charging B2B world.
Resources shared in this episode:
ABOUT B2B SAAS MARKETING SNACKS
Since 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.
Meet our Marketing Snacks Podcast Hosts:
Visit Kalungi.com to learn more about growing your B2B SaaS company.
Selling an existing current product or service into a new group of software customers can be a big challenge. Today we dive into strategies for marketing expansion for your SaaS company using the wisdom found in the upper left quadrant of the famous Ansoff Matrix.
In Episode 63 of the B2B SaaS Marketing Snacks Podcast, we talk through the indicators you should look for when considering a marketing expansion strategy and what new initiatives you can take to effectively sell into a new group of customers without changing your product or service.
The Ansoff Matrix, named after mathematician Igor Ansoff, is almost 50 years old. However, as a SaaS founder, you will find its wisdom will ring exactly true for your software company today.
Maybe you just got funded and have more capital to spend, but expectations for growth pace are now much higher too. Other signs that your current market isn’t providing what you need could be:
Of the four possible ways to grow a company (according to Ansoff’s Matrix), market expansion is more challenging than selling into a well-known customer type (“market penetration”). You won’t find it as easy to leverage your company's established strengths, brand awareness and market knowledge as key advantages.
B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:
B2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!
The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.
Resources shared in this episode:
ABOUT B2B SAAS MARKETING SNACKS
Since 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.
Meet our Marketing Snacks Podcast Hosts:
Visit Kalungi.com to learn more about growing your B2B SaaS company.
The secrets to greater market penetration for your software company can be found in the lower left quadrant of the famous Ansoff Matrix.
In Episode 62 of the B2B SaaS Marketing Snacks Podcast, we show you how to use Ansoff's Matrix to make the most out of what you already have. You can expand your share of an existing SaaS market using your existing software products and/or services.
You will need to attract new customers in the space, defend the customers you already have against rising competition, and perhaps even acquire a competitor to get the edge.
The Ansoff Matrix, named after mathematician Igor Ansoff, is actually almost 50 years old. However, as a SaaS founder, you will find its wisdom will ring exactly true for your software company today.
Options discussed include:
Of the four possible ways to grow a company (according to Ansoff’s Matrix), market penetration is probably the least challenging of the four. Leveraging your company's established strengths, brand awareness and market knowledge is a key advantage.
B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:
B2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!
The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.
Resources shared in this episode:
ABOUT B2B SAAS MARKETING SNACKS
Since 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.
Meet our Marketing Snacks Podcast Hosts:
Visit Kalungi.com to learn more about growing your B2B SaaS company.
As a SaaS investor, how do you predict how fast a company will grow?
You need to know if you're looking at a rocket – or a tugboat – in terms of potential speed and growth. What are its chances to expand fast in the market? Can it really take hold and nail a niche?
In Episode 61 of the B2B Marketing Snacks podcast, we talk through all the factors to look for in a company that show it is primed for exponential marketing growth.
This is relevant for:
• Investors doing due diligence on software company targets
• Leadership, employees or job applicants looking at their own company
Learn how to spot the hidden potential a company has from a marketing perspective. With this framework, you will know if you should invest your priceless time, effort and capital into a company. Or, if you should search somewhere else.
B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:
B2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!
The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.
Resources shared in this episode:
ABOUT B2B SAAS MARKETING SNACKS
Since 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.
Meet our Marketing Snacks Podcast Hosts:
Visit Kalungi.com to learn more about growing your B2B SaaS company.
As a SaaS founder, hiring the right marketing leader for your startup is one of your most important yet tricky tasks. The wrong choice means lost time, revenue and resources when you need speed, scale and skill.
How much experience is enough? Will they fit your culture? Are they going to get the growth results your investors demand, quickly enough?
In this episode of B2B Marketing Snacks, our experts cover all the factors to consider before you go about hiring a B2B SaaS CMO, including:
• Best qualities to look for in CMO candidates
• Levels of candidate experience that work best for early-stage SaaS
• Budgeting for the right marketing team
• Hiring in-house vs agency vs fractional
• How to assure correct culture fit
• How to set expectations with a new leader
• The impact of equity in hiring
• How to maximize a new CMO's impact on your growth
With this expert perspective, you'll find the right marketing leaders for the right seats that can really move your company forward fast.
B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:
B2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!
The best founders, CFOs and COOs in B2B SaaS work at getting the best balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key asset in a hard-charging B2B world.
Resources shared in this episode:
ABOUT B2B SAAS MARKETING SNACKS
Since 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.
Meet our Marketing Snacks Podcast Hosts:
Visit Kalungi.com to learn more about growing your B2B SaaS company.
As a SaaS founder, the pressure to move too fast can be relentless. It can be tempting to cut corners and try and gamble on your scale through quick wins and growth hacks.
More often than not, these initiatives become distractions that end up wasting time, money, and resources only to deliver subpar results.
In this episode of B2B Marketing Snacks, we detail the right foundation for a B2B software company – for both the quick wins and the long term scaling goals. Growth is much more likely to be smooth, consistent, and ROI positive, when you start off right.
It is essential to do some good up front research, audit what's working, what's not, and why, and make some early, tough decisions about prioritization and focus. Then, you can align the right resources and go to market with confidence!
Listen in as we help you with effective strategies for:
B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:
B2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!
The best founders, CFOs and COOs in B2B SaaS work at getting the best balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key asset in a hard-charging B2B world.
Resources shared in this episode:
ABOUT B2B SAAS MARKETING SNACKS
Since 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.
Meet our Marketing Snacks Podcast Hosts:
Visit Kalungi.com to learn more about growing your B2B SaaS company.
You have all the experience, connections and drive needed to crush your next top marketing role. Now, what is the best path to getting hired today as a chief marketing officer?
Like the famous fable of "the cobbler’s shoes" (in which the cobbler’s kids had no shoes because he was too busy working for others), too many potential CMOs spend too little time on their go to market strategy. They hope social media posts and thought leadership alone will attract clients over time.
To get ahead, any potential CMO should treat themselves as seriously as any company would. This means developing a complete plan to identify the right niches and market efficiently to them.
As an experienced or aspiring CMO or fractional CMO (fCMO), this podcast will teach you:
• How and why to pick the right niches to focus on
• How to build a story and packaging around your experience and interests
• How to create ICP and persona maps for your target companies
• How to identify key advantages and unique value propositions you can own
• How best to showcase and package your skills for potential clients
• How to prepare for interviews and how much research to bring with you
From strategy to execution to interviews, this podcast will give you all the tools you need to land the chief marketing officer job of your dreams.
B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:
B2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment! The best founders, CFOs and COOs in B2B SaaS work at getting the best balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key asset in a hard-charging B2B world.
Resources shared in this episode:
ABOUT B2B SAAS MARKETING SNACKS
Since 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.
Meet our Marketing Snacks Podcast Hosts:
Visit Kalungi.com to learn more about growing your B2B SaaS company.
Congratulations, you’re the new CMO for a B2B SaaS company! What do you do first?
Learn the ins and outs of “making moves” as a new marketing leader: how fast to move and how to tackle all the big and urgent issues you'll face early on. It’s vital to avoid pitfalls and maximize your impact in the short term while building for the medium and long term too.
Getting hired as marketing leader at a software company – whether fractional or full-time – means you are probably inheriting a strategy already in play… for better or for worse. It can be tempting to make big changes quickly, to capitalize on your momentum when you're new, but it can be dangerous if you don't take precautions and follow the right implementation steps.
As a brand new leader in the company, you will learn how to:
• Identify which strategy is the right strategy
• How to set initial OKRs
• Make changes that will be effective both in speed and execution
• How to identify underperforming areas and focus on strengths
• How to delineate marketing problems from people problems, so the right issues get corrected
• The most important marketing metrics to identify first
B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:
B2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!
The best founders, CFOs and COOs in B2B SaaS work at getting the best balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key asset in a hard-charging B2B world.
Resources shared in this episode:
ABOUT B2B SAAS MARKETING SNACKS
Since 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.
Meet our Marketing Snacks Podcast Hosts:
Visit Kalungi.com to learn more about growing your B2B SaaS company.
The best B2B SaaS marketing teams are built, not bought.
For any software marketing leader, CEO or founder, a crucial part of your job is to teach the new, young, relatively inexperienced people on your team.
Small software companies don’t have the big HR budgets that large companies have to hire A-level players. They have to rely on their ability to bring in less experienced, highly motivated people and teach them well according to proven playbooks.
Offering support and training develops the exact valuable go-to-market skills you require. It also increases loyalty from your team members as you teach and invest in them.
As a senior marketing manager, your performance is not based just on how good you are doing. It's based on how good your team is doing. The more that you can scale yourself through your team, the more success you'll see!
Topics covered in this episode include:
B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:
B2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!
The best founders, CFOs and COOs in B2B SaaS work at getting the best balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key asset in a hard-charging B2B world.
Resources shared in this episode:
ABOUT B2B SAAS MARKETING SNACKS
Since 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.
Meet our Marketing Snacks Podcast Hosts:
Visit Kalungi.com to learn more about growing your B2B SaaS company.
The podcast currently has 65 episodes available.
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