Listen now to debunk the "intrusion" philosophy that people have associated with emails. The truth is, it may feel like you're sending junk because… well.. you are. We can do better.

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Transcription

I couldn't decide whether I was gonna say hello or good day or what.

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Haha! I said good day!

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G'day! Good day, everyone. 

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G'day!

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This is Monica Pitts.

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And this is Katie Guinn. 

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And you're listening to marketing with purpose. Today we are digging into one of the big six.

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Oh, the big six include a website email marketing, paid online ads, social media, blogging, and directory listings.

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These are items that we consider digital or Online Marketing. Today, we are focusing on email marketing. And our goal is to do a little bit of buffing the chip off of your shoulder towards email marketing.

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Buff that chip.

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Buffin' the chip.

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It's time.

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And then we're also going to cover our three golden rules to running a successful email campaign and at the end, we're going to tell you about the tools that we use here at MayeCreate to make email marketing efficient.

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I'm in!

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Good! Let's get started! So the reason that we said we were going to start off by buffing the chip off of your shoulder is I talk to people every day about their online marketing, and the amount of resistance that I get towards email marketing is actually astonishing to me. Because I thought that everybody did email marketing, because we did email marketing. And then when we started advising people on their online marketing, people were like, "No, I am not sending emails, because they're an invasion of people's inboxes. And it's just rude. And I don't want to interrupt them and be rude." And I have to take a step back for a second and say, "What is it that you are putting in your email that's going to make it rude? The only reason that your emails would suck is because you make them suck."

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