There’s nothing more irritating than clicking on a recipe and being greeted by a wall of text. The recipe is hidden at the bottom of the page under a wall of stories and kitschy photos of the dish. But as annoying as it is, recipe bloggers’ tactics work!  There’s a reason we found that recipe. Wondering how they did it? We are covering the 6 things you can learn about SEO from a Recipe Blogger so you can understand how they are showing up in search results. And maybe the next time you end up on a recipe blog you can just give ‘em a nod for a job well done before scrolling to the bottom of the page to find what you want! 

Transcription 

 

Once upon a time there was a global pandemic which presented me with the opportunity to move my podcasting stations from my lovely downtown office with a view to my nine year old daughter's closet.  And now I am presented with another opportunity to move my podcast yet again into my bathtub because my daughter had decided she is not going to be a YouTube star and is filming videos about dog harnesses.  Mean while my 5 year old is going door to door conducting surveys about what people like and charting her results. They come by it honest. Good news is, my bathtub has a lovely view of my backyard so while it’s not exactly my office downtown it may actually prove to be an improvement over my previous closet abode.

 

That however is not the story I am going to focus on today.  It may be however the reason for a weird echo which I shall pre-apologise for.  

 

Today I am going to tell you the story of what we can learn about websites from a recipe blogger. You see the other day one of my web developers, Tyler, was complaining about recipe bloggers. Because he says there’s nothing more annoying than clicking on a recipe and being greeted by a wall of text. He says It’s like the author is just talking to hear themselves talk. All that stuff we want is hidden at the bottom of the page under a wall of stories and kitschy photos of the dish.  

 

And then I got to thinking about it, and realized actually, as annoying as it is, they’re actually quite good at what they do, and we can all learn a thing or two from a recipe blogger.

 

Before I get to the heart of this story I want to quickly remind you that you can get the show notes for this episode as well as a link to a nicely formatted blog post and links to any resources I mention at podcast.mayecreate.com.  And while you’re there you can check out our resources section with free downloadable goodies to help you along your way to market your business with purpose.

Alright, back to business.

If you're a natural-born marketer, you're one lucky son of a gun. If you're like most people, marketing, especially online marketing is about as appealing as standing in a police lineup. The mayecreate team of creatives is transformed websites and digital marketing from craptastic to fantastic since 2005. Our podcast marketing with purpose makes sense of marketing so you can make purposeful decisions instead of carrying on with the same old crap you've been doing. And now your host, Monica Pitts, founder of mayecreate with another episode on how to make your marketing not suck.

 

Here’s the story - we can all learn a thing or two about website from