On today's Reach, Dan Parscale speaks with Patti White, a Content Specialist at Audigy and a recurring guest on the show about blogging. Patti and Dan explore blogging and go into detail on best practices that will help you maximize the benefits of having a blog for your hearing care practice. Near the end, we answer some of the most common questions sent in by listeners and members.

Topics discussed in detail:

• How to format your blog to make it easily digestible by your readers
• Tips for writing headlines to your blog posts to capture interest and help search engines
• How to handle call to action (CTA) in your blog posts. When and how to use them!
• Coming up with topics for your blog
• How do you get readers to your blog?
• How should I handle comments on my blog?
• What is a good length for a blog post? What's too short or too long?
• How often should I blog?

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This show is sponsored by:

Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit!

http://www.audigygroup.com/events/guest-summits/

Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.

http://www.audigygroup.com/work/marketing