On today's show we conclude a 3 part series on Twitter and how it can be used by your practice. From reaching new patients to providing customer service to your current ones, Twitter holds a valuable place in your marketing mix. Today we talk specifically about hash tags — what they are, how they work, and which ones should you be concerned with from an audiology or ENT perspective. We also cover the strategies behind picking the best time to tweet.

Next up we will cover Facebook and some of the best practices (and off the beaten path tips) that will help you reach more patients there as well.

Mentioned in todays episode:

Followerwonk - easily check on the best time to tweet http://moz.com/followerwonk

As always, we welcome your questions, comments or feedback! Email [email protected], leave a message for us on CEO or leave a review on iTunes! It's fast, easy and helps us improve! And don't forget, subscribing to Reach on iTunes is the best way to keep up with the show. Subscribe to Reach (its free) with the link below.

https://itunes.apple.com/us/podcast/reach/id1051042794?mt=2

Thanks for listening this week!

On today's show we analyze and discuss some of the ways our own membership uses Twitter, including some call outs to some of our Audigy and Audigy Medical members who have done a great job with their Twitter presence.  This is the second part of a new series for Reach covering social media strategies for all of the major social platforms! Make sure to listen to Part 1 (Reach #32 Is Twitter Worth Your Time) As always, if you have an opinion we'd love to hear it! Email [email protected] or tweet us at our new Twitter account for the show, @reachpodcast

Mentioned in this episode:

• The Reach Twitter list of AG/AM members
  • Audiologists 
  • ENTs 

This show is sponsored by:

Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit!

http://www.audigygroup.com/events/guest-summits/

Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.

http://www.audigygroup.com/work/marketing

If you've ever found yourself asking the question, "whats the point of Twitter and is it worth my time?" then today's episode of Reach is for you. We talk about why you may have struggled to get engagement with your tweets, as well as take a critical eye to Twitter as a resource for reaching your patients overall. This is the first part of a new series for Reach covering social media strategies for all of the major social platforms! As always, if you have an opinion we'd love to hear it! Email [email protected] or leave a comment here!

Mentioned in this episode:

• In 2017 is Twitter Worth the Trouble? 
• RivalIQ 2017 Social Benchmarks

This show is sponsored by:

Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit!

http://www.audigygroup.com/events/guest-summits/

Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.

http://www.audigygroup.com/work/marketing

On today's show we sit down with Kirstin Moran of Audigy's marketing team to discuss the recently released Patient Retention Guidebook. Kirstin shares some of its top takeaways, as well as offers as a preview for upcoming Guidebook's which will be released over the next few months. Then, William Smith of Audigy's marketing team talks about YouTube best practices for growing your audience and earning engagement with your videos.

Mentioned in this episode: 

• In 2017 is Twitter worth the trouble?
• RivalIQ Social Benchmarks

This show is sponsored by:

Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit!

http://www.audigygroup.com/events/guest-summits/

Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.

http://www.audigygroup.com/work/marketing

On today's episode of Reach, William Smith of Audigy's marketing team weighs in with some thoughts on content marketing. Is it a job or is it an art-form (or both?). Discussed in this episode are several articles on the topic, as well as some perspective on the content creation process with Shareefah Hoover of Audigy's marketing team.

Mentioned in this episode:

• Content Marketing is a Job, Not an Art Form 
• Who Should Be in Charge of Producing Content?
• Jay Baer on Twitter

This show is sponsored by:

Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit!

http://www.audigygroup.com/events/guest-summits/

Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.

http://www.audigygroup.com/work/marketing

In this episode, William talks to Renee Dieffenderfer of Audigy Medical about her non-profit, Creations for Cures, and all of the ways she has used social media to build a community around a cause. We also explore Facebook's first community summit and the changes that are coming to Facebook groups.

Links:

• Creations for Cures
• Facebook Community Summit

Special thanks to Jeff Stark at Attune Musical Design for the new intro music and musical accents throughout!

This show is sponsored by:

Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit!

http://www.audigy.com

Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.

http://www.audigy.com/solutions/marketing/

It's the return of Reach! We've been away, but we're coming back stronger than ever. In this episode, William talks to Garrett Jackson about some new Google Local Search changes that you'll want to know about. Later, Kirstin Moran shares some tips for dealing with slow periods in your patient flow. And finally, we speak to Ali Anderson of Amdahl Hearing about how their practice uses Facebook Live to engage with patients.

This show is sponsored by:

Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit!

http://www.audigygroup.com/events/guest-summits/

Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.

http://www.audigygroup.com/work/marketing

On today's Reach, Dan Parscale speaks with Rob Kennedy from Audigy's Marketing Team about tracking your marketing results! The two discuss traditional vs digital marketing, KPIs, shifting demographics and how you can get started making smarter decisions about how and where to spend your marketing dollars.

We're also excited to begin releasing Reach in an enhanced way with the addition of chapters! Certain podcast players allow for a table of contents for each episode that lets you quickly skip or return to parts of the show. Overcast is a popular podcast player for iOS which supports this feature, and it is free on the App Store to download (link below)

Overcast for iOS and desktop: http://www.overcast.fm

Let us know how we're doing on iTunes by leaving us a review!

https://itunes.apple.com/us/podcast/reach/id1051042794?mt=2

This show is sponsored by:

Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit!

http://www.audigygroup.com/events/guest-summits/

Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.

http://www.audigygroup.com/work/marketing

On today's Reach, Dan Parscale speaks with Cy Vedder, a member of Audigy's Digital Marketing Team. The topic for today is Website Templates, why they are necessary and why they can be a big benefit for your business. We also discuss the evolution of the templates we have created on behalf of our members, including the testing done to ensure your web site performs to the best of its capabilities.

We're also excited to begin releasing Reach in an enhanced way with the addition of chapters! Certain podcast players allow for a table of contents for each episode that lets you quickly skip or return to parts of the show. Overcast is a popular podcast player for iOS which supports this feature, and it is free on the App Store to download (link below)

Overcast for iOS and desktop: http://www.overcast.fm

Let us know how we're doing on iTunes by leaving us a review!

https://itunes.apple.com/us/podcast/reach/id1051042794?mt=2

This show is sponsored by:

Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit!

http://www.audigygroup.com/events/guest-summits/

Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.

http://www.audigygroup.com/work/marketing

On today's Reach, Dan Parscale speaks with Shareefah Hoover, one of Audigy's copywriters and content producers. We're also excited to begin releasing Reach in an enhanced way with the addition of chapters! Certain podcast players allow for a table of contents for each episode that lets you quickly skip or return to parts of the show. Overcast is a popular podcast player for iOS which supports this feature, and it is free on the App Store to download (link below)

Overcast for iOS and desktop: http://www.overcast.fm

Let us know how we're doing on iTunes by leaving us a review!

https://itunes.apple.com/us/podcast/reach/id1051042794?mt=2

This show is sponsored by:

Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit!

http://www.audigygroup.com/events/guest-summits/

Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.

http://www.audigygroup.com/work/marketing