On today's episode of Reach, William Smith of Audigy's marketing team weighs in with some thoughts on content marketing. Is it a job or is it an art-form (or both?). Discussed in this episode are several articles on the topic, as well as some perspective on the content creation process with Shareefah Hoover of Audigy's marketing team.

Mentioned in this episode:

• Content Marketing is a Job, Not an Art Form 
• Who Should Be in Charge of Producing Content?
• Jay Baer on Twitter

This show is sponsored by:

Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit!

http://www.audigygroup.com/events/guest-summits/

Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.

http://www.audigygroup.com/work/marketing