On today's Reach, Dan Parscale speaks with Amelia Dale from Audigy's Paid Search Team on the importance (and beauty) of landing pages. 

Some of the topics include:

• What is a landing page?
• Why should every paid search campaign include landing pages?
• What are some of the ways you can improve your landing pages through testing?
• How to get started with landing pages for your own practice!

Let us know how we're doing on iTunes by leaving us a review!

https://itunes.apple.com/us/podcast/reach/id1051042794?mt=2

This show is sponsored by:

Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit!

http://www.audigygroup.com/events/guest-summits/

Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.

http://www.audigygroup.com/work/marketing

On today's Reach, Dan Parscale speaks with Arian Durst and Cory Jespersen from the Audigy Creative Team on brands. 

Some of the topics include:

• What's the difference between a refresh and a rebrand?
• What are some of the reasons you'd want to refresh your brand, or a total rebrand?
• Ways that your brand is like a story
• The upfront research you need to do to refresh or rebrand
• Behind the scenes on our own recent brand refresh

Let us know how we're doing on iTunes by leaving us a review!

https://itunes.apple.com/us/podcast/reach/id1051042794?mt=2

This show is sponsored by:

Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit!

http://www.audigygroup.com/events/guest-summits/

Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.

http://www.audigygroup.com/work/marketing

On today's Reach, Dan Parscale speaks with Garrett Jackson, Manager of Digital Services at Audigy. Garrett and Dan look into the future (the near future) to bring you predictions for how digital marketing will change in the coming year. 

Topics discussed:

• Why 2017 will continue to focus on mobile
• Demographical changes in our industry 
• Changes in local search results and how it will impact your practice
• How the future of search may be voice
• The inevitability of "pay to play" on search and social media

Let us know how we're doing on iTunes by leaving us a review!

https://itunes.apple.com/us/podcast/reach/id1051042794?mt=2

This show is sponsored by:

Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit!

http://www.audigygroup.com/events/guest-summits/

Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.

http://www.audigygroup.com/work/marketing

On behalf of the marketing team at Audigy, we would like to wish you a Happy Holidays! We'll be back with our now annual "Marketing Predictions" podcast next week! Thank you for your listenership! Also, don't forget that we have other shows on our network. Check out The pAuDcast, the first show for audiology students, graduates and new professionals, hosted by Chris Cox and Riley Bass. 

Let us know how we're doing on iTunes by leaving us a review!

https://itunes.apple.com/us/podcast/reach/id1051042794?mt=2

This show is sponsored by:

Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit!

http://www.audigygroup.com/events/guest-summits/

Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.

http://www.audigygroup.com/work/marketing

On today's Reach, Dan Parscale speaks with Garrett Jackson, Manager of Digital Services at Audigy. Garrett and Dan discuss Facebook and address the elephant in the room -- is Facebook really helping me grow my practice? 

Topics discussed in detail:

• Why should I have a Facebook page for my practice?
• What does a Facebook "Like" actually mean?
• What should I be posting to my Facebook business page?
• How can Facebook be a lead generation source for my practice?
• How much of my strategy on Facebook should revolve around getting more "followers"
• How can I create "viral" content for Facebook?

And in our new lightning round we answer listener questions!

• What can I expect from Facebook advertising?
• How much time per week should I post to Facebook?
• Should I assign someone from my office to post on Facebook for me?
• What's the best way to get "likes"
• Is Facebook live worth doing and in what cases?

Let us know how we're doing on iTunes by leaving us a review!

https://itunes.apple.com/us/podcast/reach/id1051042794?mt=2

This show is sponsored by:

Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit!

http://www.audigygroup.com/events/guest-summits/

Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.

http://www.audigygroup.com/work/marketing

On today's Reach, Dan Parscale speaks with Patti White, a Content Specialist at Audigy and a recurring guest on the show about blogging. Patti and Dan explore blogging and go into detail on best practices that will help you maximize the benefits of having a blog for your hearing care practice. Near the end, we answer some of the most common questions sent in by listeners and members.

Topics discussed in detail:

• How to format your blog to make it easily digestible by your readers
• Tips for writing headlines to your blog posts to capture interest and help search engines
• How to handle call to action (CTA) in your blog posts. When and how to use them!
• Coming up with topics for your blog
• How do you get readers to your blog?
• How should I handle comments on my blog?
• What is a good length for a blog post? What's too short or too long?
• How often should I blog?

Let us know how we're doing on iTunes by leaving us a review!

https://itunes.apple.com/us/podcast/reach/id1051042794?mt=2

This show is sponsored by:

Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit!

http://www.audigygroup.com/events/guest-summits/

Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.

http://www.audigygroup.com/work/marketing

On today's Reach, Dan Parscale is back to talk all about the Yellow Pages. Yellow Pages? Yes! Many audiology and ENT practices still use the Yellow Pages to advertise their business. The question is -- should they? Today's special guest is Gail Williams, a Senior Media Buyer at Audigy. 

Let us know how we're doing on iTunes by leaving us a review!

https://itunes.apple.com/us/podcast/reach/id1051042794?mt=2

This show is sponsored by:

Audigy Group helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit!

http://www.audigygroup.com/events/guest-summits/

Team Summit was designed especially for our Members and their teams to learn new skills, sharpen old ones, and fuel their inspiration, so they can return to their practices and make them thrive.

http://www.audigygroup.com/events/team-summit/

On today's Reach, William Smith sits in to host a show that will help demystify SEO for audiologists and ENT practices! Today's guest is Dan Parscale, host of Reach and full-time Search Engine Optimization expert! Dan talks about the basics of SEO and how you know if you need it for your web site, Audigy's "white hat" approach to optimization, what to avoid when optimizing your web site and some best practices that you can utilize to make your web site "shine" in search results.

If you'd like to learn more about SEO and how it can help you reach new patients, contact Dan and team at [email protected]

Let us know how we're doing on iTunes by leaving us a review!

https://itunes.apple.com/us/podcast/reach/id1051042794?mt=2

This show is sponsored by:

Audigy Group helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit!

http://www.audigygroup.com/events/guest-summits/

Team Summit was designed especially for our Members and their teams to learn new skills, sharpen old ones, and fuel their inspiration, so they can return to their practices and make them thrive.

http://www.audigygroup.com/events/team-summit/

On today's Reach Dan welcomes Meghan Kelly to the show to talk about Paid Search Marketing, or PPC. How can audiologists and ENTs take advantage of paid search to drive more opportunities to their practice? Meghan Kelly, Audigy Group's Director of Media, explains how PPC can be both an effective AND affordable way to generate flow. Dan and Meghan also touch on Audigy Group's PPC program and how it differs from other digital agency's (hint: it's built around the needs of audiologists and ENTs!)

If you'd like to learn more about PPC and how it can help you reach new patients, contact Meghan and team at [email protected]

Let us know how we're doing on iTunes by leaving us a review!

https://itunes.apple.com/us/podcast/reach/id1051042794?mt=2

This show is sponsored by:

Audigy Group helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit!

http://www.audigygroup.com/events/guest-summits/

Team Summit was designed especially for our Members and their teams to learn new skills, sharpen old ones, and fuel their inspiration, so they can return to their practices and make them thrive.

http://www.audigygroup.com/events/team-summit/

On today's show Dan welcomes Kirstin Moran to the show to talk about one of the most requested topics by listeners of Reach -- how to build a physician referral network. Kirstin heads up this important aspect of grassroots marketing for Audigy Group members and shares detailed advice for creating your own program!

Let us know how we're doing on iTunes by leaving us a review!

https://itunes.apple.com/us/podcast/reach/id1051042794?mt=2

This show is sponsored by:

Audigy Group helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit!

http://www.audigygroup.com/events/guest-summits/

Team Summit was designed especially for our Members and their teams to learn new skills, sharpen old ones, and fuel their inspiration, so they can return to their practices and make them thrive.

http://www.audigygroup.com/events/team-summit/