On today's Reach, Dan Parscale speaks with Rob Kennedy from Audigy's Marketing Team about tracking your marketing results! The two discuss traditional vs digital marketing, KPIs, shifting demographics and how you can get started making smarter decisions about how and where to spend your marketing dollars.

We're also excited to begin releasing Reach in an enhanced way with the addition of chapters! Certain podcast players allow for a table of contents for each episode that lets you quickly skip or return to parts of the show. Overcast is a popular podcast player for iOS which supports this feature, and it is free on the App Store to download (link below)

Overcast for iOS and desktop: http://www.overcast.fm

Let us know how we're doing on iTunes by leaving us a review!

https://itunes.apple.com/us/podcast/reach/id1051042794?mt=2

This show is sponsored by:

Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit!

http://www.audigygroup.com/events/guest-summits/

Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.

http://www.audigygroup.com/work/marketing