When people think about jobs in sports marketing, they likely focus on front office positions with teams or league offices. What they might not consider is the variety of ways you can touch the business, and on today's show we'll help stretch that definition into the realm of both law and high school sports.

First, host Adam Schick and MELT's Director of Public Relations & Community Affairs Mark Harmon talk to Learfield Licensing Senior Counsel Bruce Siegal about his early days working at the dawn of the licensing business and how Bear Bryant personally touched his life (1:03).

Then, John Newby shares the ironic story of how he ended up in the cheerleading industry and the keys to success that have led him to a 30-year career with Varsity Brands, where he is currently the Executive Vice President for Impact & VIP Branding (17:19).

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