In our final installment of this unique series, we are turning our attention to the ranks of professional sports to see how sports marketing is done at the highest levels of competition.

First, host Adam Schick and MELT's Director of Public Relations & Community Affairs Mark Harmon chat with Memphis Grizzles Senior Director for Development Caleb Swann about the tremendous growth happening in the NBA and how they are using that power to boost their corporate partners (1:01).

Then, PGA Tour Sales Representative Joe Norton talks about the challenges of starting a career in sales and the future of the golf industry (15:30).

Finally, our last MELT U Roundtable features program graduates and current MELT Digital & Social Media Coordinators Tristan Watson and Ellis Baxter sharing what they learned from the internship and how it prepared them for the real world (27:55).

Please leave a review if you've enjoyed this series and for more information, visit MELTATL.com.

While there are more reasons than ever to stay home thanks to entertainment options like Netflix and Oculus, events are still the essential fabric of our social lives. Whether its a game or a full blown gala, there is intense competition in the digital age to get people outside the house with exciting live experiences.

On today's show, host Adam Schick and MELT's Director of Public Relations & Community Affairs Mark Harmon learn about the fascinating world of large-scale events and activations from BizBash Media CEO & Founder David Adler (1:10).

Then, NCAA Assistant Director for Corporate Relations Ashley Medlock shares her career path through the non-profit world and explains how the NCAA creates value for their corporate partners through their championships (23:07).

Please leave a review if you like what you hear and for more information, visit MELTATL.com.

While technology has forced sports marketers to change their approach to media buying, there is still something to be said for the power and radio and TV to amplify a brand. On today's show, we'll talk to 3 people who play critical roles in making these respective industries run: a veteran radio executive, a young television production manager and a longtime automotive marketing manager that utilizes both mediums.

First, host Adam Schick and MELT's Director of Public Relations & Community Affairs Mark Harmon talk to Dickey Broadcasting Company President David Dickey about running a family business and adjusting to the rapid changes in radio (1:03).

Then, Kia Regional Marketing Manager Ashley Lord shares why sports marketing is such a critical part of the automotive business and how they stand out in an ultra competitive industry (18:01).

Finally, SEC on CBS Production Manager Thomas Meason discusses how he was able to truly start his career while still in school at Alabama (29:28).

Please leave a review if you like what you hear and for more information, visit MELTATL.com.

Over the course of this series, we have spoken to countless people who have achieved great levels of success. And while some successful people find it useful to analyze how they got to that point, others simply put their head down and keep going even when the finish line is already in the rear-view mirror. On today's show, we'll hear from two people on opposite sides of that proverbial coin.

First, host Adam Schick and MELT's Director of Public Relations & Community Affairs Mark Harmon talk to Zoe's Kitchen founder and serial entrepreneur John Cassimus about his latest venture outside the restaurant space and the singular drive that has made him so successful (1:01).

Then, former Coca-Cola executive and recent TED Talk alumnus Katherine Leonard Reed shares lessons from her career and the keys to building a winning team (14:03).

Please leave a review if you like what you hear and for more information, visit MELTATL.com.

When people think about jobs in sports marketing, they likely focus on front office positions with teams or league offices. What they might not consider is the variety of ways you can touch the business, and on today's show we'll help stretch that definition into the realm of both law and high school sports.

First, host Adam Schick and MELT's Director of Public Relations & Community Affairs Mark Harmon talk to Learfield Licensing Senior Counsel Bruce Siegal about his early days working at the dawn of the licensing business and how Bear Bryant personally touched his life (1:03).

Then, John Newby shares the ironic story of how he ended up in the cheerleading industry and the keys to success that have led him to a 30-year career with Varsity Brands, where he is currently the Executive Vice President for Impact & VIP Branding (17:19).

Please leave a review if you like what you hear and for more information, visit MELTATL.com.