While technology has forced sports marketers to change their approach to media buying, there is still something to be said for the power and radio and TV to amplify a brand. On today's show, we'll talk to 3 people who play critical roles in making these respective industries run: a veteran radio executive, a young television production manager and a longtime automotive marketing manager that utilizes both mediums.

First, host Adam Schick and MELT's Director of Public Relations & Community Affairs Mark Harmon talk to Dickey Broadcasting Company President David Dickey about running a family business and adjusting to the rapid changes in radio (1:03).

Then, Kia Regional Marketing Manager Ashley Lord shares why sports marketing is such a critical part of the automotive business and how they stand out in an ultra competitive industry (18:01).

Finally, SEC on CBS Production Manager Thomas Meason discusses how he was able to truly start his career while still in school at Alabama (29:28).

Please leave a review if you like what you hear and for more information, visit MELTATL.com.