No Strings Attached

#20 - From Kicked Out To Community: How Masterminds Built A Window Covering Network


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Ever been told to stop asking tough questions in the window coverings industry? In this episode, Roger Magalhães shares the real story behind the post that challenged a major brand, the decision to leave a popular Facebook group, and the founding of the Free Speech Window Covering Pros—a thriving, unfiltered mastermind community for installers, designers, dealers, and passionate homeowners.

What You’ll Learn:

  • The Power of Community: Discover how Free Speech Window Covering Pros grew to over 1,200 members across the U.S., Canada, the UK, and Australia, connecting professionals who solve real-world window covering problems.
  • From Email Lists to Facebook Groups: Learn how the transition from traditional email lists to interactive Facebook groups with photos and instant replies changed the game for window treatment pros.
  • Building a Reputation: See how public problem-solving and honest discussions build trust, credibility, and new business opportunities in the window coverings and interior design space.
  • Turning Online Friendships Into Real-World Success: Roger reveals how online connections led to job offers, industry meetups, and a shared playbook for tackling tricky installations, vendor issues, and more.
  • Navigating Corporate Influence: Get an inside look at what happens when big brands try to control the narrative—and why protecting peer-to-peer spaces is crucial for open, honest advice.
  • Mastermind Benefits: Find out how mastermind groups and WhatsApp communities help window covering professionals shortcut trial-and-error, avoid costly mistakes, and win bigger projects—like a flagship installation in Turks and Caicos that came from pure trust.

Who Should Listen:

If you’re a window covering installer, interior designer, dealer, or a detail-oriented homeowner looking for no-nonsense advice, this episode gives you a blueprint for joining or building a mastermind group that delivers real results.

Join the Conversation:

Want to be part of the Free Speech Window Covering Pros community? Reach out today to connect with industry leaders, share your experiences, and get answers that actually solve your toughest challenges.


#WindowCoverings #WindowTreatment

🎙️ No Strings Attached — with Roger Magalhães

🎧 This Episode Is Brought to You By BlindsOnline.com

With 60+ years of combined industry expertise, BlindsOnline.com makes window shopping simple with curated products, honest advice, and straightforward pricing.

👉 Visit BlindsOnline.com

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No Strings AttachedBy Roger Magalhaes

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