Anewgo of New Home Sales

20+ Holiday Marketing Ideas for Homebuilders (That Actually Work)-159


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Tired of “Home for the Holidays” on repeat? In this episode we share 20+ proven, low-lift holiday ideas you can roll out fast—from tasteful model-home décor and seasonal website swaps to HOA-friendly gatherings, realtor tailgates, and UGC contests that fuel word-of-mouth and Q4 sales.

Download the Holiday Marketing Guide to follow along! 

You’ll learn how to:

  • Refresh branding (seasonal logos, signatures) without a full rebrand
  • Make models feel magical on a budget (wrapped boxes, greenery, scent & sound)
  • Add simple virtual décor to renderings/videos for social, email, and plan pages
  • Host community + HOA events (Story Time with Santa, cookie swaps, decorating classes)
  • Win with realtors (tailgate broker opens, Santa photo ops, “12 Days” prize runs)
  • Give calorie-free gifts that stick around (mini pumpkins, plants with branded picks)
  • Spark UGC with “Pictures for Pie,” porch-decor contests, & Elf-on-the-Shelf photo ops
  • Publish local holiday guides (pumpkin patches, Santa pics, tree farms, best light displays)

Who it’s for: New-home marketers, OSCs, sales leaders, and on-site teams who want festive campaigns that convert—without burning the December candle at both ends.

Chapters:

 00:00 Welcome & why holiday differentiation matters

 03:00 Model-home décor (indoor/outdoor) on a budget

 06:00 Virtual décor for renderings & short videos

 08:00 Community/HOA experiences that drive referrals

 10:00 Realtor plays: tailgates, Santa photos, 12-day giveaways

 13:00 Sticky gifts (not sweets!)

 15:00 UGC contests that explode reach

 18:00 Local guides for SEO + goodwill

 20:00 Wrap-up & next steps


🔗 More episodes: https://anewgo.com/podcast

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Anewgo of New Home SalesBy Anya Chrisanthon and John Lee

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