What if building homes could be faster, smarter, and more energy-efficient—without sacrificing quality or customization? In this episode of Anewgo of New Home Sales, we sit down with John Harding, Senior Manager of Offsite Solutions at CertainTeed, to explore One Precision Assemblies (OPA), a panelized construction system designed to streamline building timelines while boosting performance.

John breaks down how OPA differs from traditional stick-built and modular construction, the ideal builder profile for this innovative approach, and how his team is tackling labor shortages, energy codes, and rising buyer expectations. Whether you’re a builder looking to scale, or just curious about the future of construction tech—this one’s for you. 🔗 Learn more: https://www.certainteed.com/opa

How are onsite sales pros closing faster and impressing buyers with every tap? Amanda Houston and Graeme Robertson of Riverside Homebuilders share how the Anewgo Sales Center has transformed their sales offices—from streamlining presentations to creating unforgettable buyer experiences.

Tune in to hear:

• What today’s buyers expect before they ever meet you
• How interactive kiosks create “wow” moments (and fewer objections)
• Real-world stories of faster follow-ups and more confident closings
• Why even “elder millennials” find it easy to use!

Social media isn’t just about pretty posts anymore — especially for homebuilders. In this episode, I sit down with Carol Morgan, President of Denim Marketing and author of Social Media Marketing for Your Business (2nd Edition), to dive into what’s working right now for builders on platforms like Instagram, Facebook, LinkedIn, TikTok, and even Pinterest. 

We cover:

✅ Why content is more important than ever in the AI search era

✅ How to repurpose one piece of content into multiple channels

✅ Video strategies that don’t require huge budgets

✅ The role of trending audio and vertical video on LinkedIn & Instagram

✅ Smart ad vs. organic post strategies for builders

✅ What builders are STILL getting wrong on social media

Plus, Carol shares actionable tips you can start using today to boost engagement, build credibility, and ultimately sell more homes.

🔗 Learn more about Carol’s work: DenimMarketing.com 📚 Grab Carol’s latest book: Social Media Marketing for Your Business (2nd Edition) on Amazon

Is your design studio doing more than just making homes look pretty? In this episode, we're joined by Jane Meagher—President of Success Strategies and Founder of the National Design Institute—to talk about how builders can unlock the full business potential of design.

Jane shares the top trends shaping buyer preferences in 2025 (goodbye white-on-white!), why design collections are becoming a must-have, and how technology can streamline the selection process without losing the human touch.

We also explore how builders can reduce SKUs, increase margins, and use design as a powerful differentiator—even in a budget-conscious market. Whether you’re a builder, marketer, or design pro, this episode is packed with strategic insight on how to create more value, faster decisions, and happier homeowners.

Watch now and learn how to think like a consumer, act like a retailer, and sell like a pro.

Tired of static maps and generic listings? In this episode, Anya Chrisanthon chats with Helena Jaramillo, co-founder of Pam Pam, an AI-powered mapmaker that’s turning heads in the real estate and homebuilding world. Helena shares how this beautifully designed, easy-to-use tool lets professionals create personalized, interactive maps—from listing overviews to lifestyle-driven amenity guides—with zero coding required.

You'll learn how homebuilders and realtors are using Pam Pam to:
✅ Showcase homes by location
✅ Automatically generate amenity maps with AI
✅ Embed custom maps on websites and social media
✅ Chat with a map using their new AI assistant, Atlas

If you're looking for a smarter way to connect buyers to neighborhoods (and boost engagement), this episode is your map to the future.

In this episode, Kerry Mulcrone joins Anya to share timeless strategies for building buyer confidence, listening with intention, and guiding a sales conversation without sounding scripted. A celebrated coach and SAM Award winner, Kerry brings wisdom from the trenches—plus a surprising take on how AI can make follow-up more personal. Whether you're managing a team or selling on site, this episode is full of real talk and ready-to-use tips.

In this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with Patrick Murphy, founder of Maket AI, to explore how AI is transforming the world of architectural design and residential construction. Discover how builders, developers, and even homeowners are using generative AI to instantly create, edit, and visualize floorplans—cutting weeks from traditional workflows.

We dive into:

Market AI’s origin story and explosive growth to 800K+ users

How builders like Mattamy Homes and Japan’s Lib Work are streamlining design with AI

The vision of an "architectural brain" with agents for zoning, rendering, furniture, and beyond

What AI can (and can’t yet) do better than humans

The future of homebuilding in an agent-powered, voice-enabled, and visually immersive world

If you're a builder preparing for the next wave of innovation—or just curious how AI is reshaping design—this is a must-listen. 

Learn more about Market AI: https://www.marketai.com 

Connect with Patrick: LinkedIn 🎧 Subscribe to the podcast: Anewgo of New Home Sales

In this episode of Anewgo of New Home Sales, award-winning Online Sales Counselor Felicia Berry of Viera Builders shares how she bridges marketing and sales to deliver a seamless homebuying experience. From managing 400+ homes a year to leveraging Anewgo's interactive tools and real-time insights, Felicia reveals how data, follow-up, and smart tech empower her to close deals—often entirely remotely. Whether you're a builder, marketer, or OSC, this episode is packed with actionable takeaways to help you connect with buyers faster and smarter.

🔍 Episode Highlights:

In this episode, award-winning Online Sales Counselor Felicia Berry of Viera Builders shares her unique journey from marketing to sales and how she leverages technology to streamline the buyer journey and support her team. Topics include:

• Felicia’s career path and the creation of the OSC role at Viera Builders
• A typical day in the life of an OSC and why follow-up is everything
• How she uses Lasso CRM and Anewgo Insights together for smarter lead tracking
• How Anewgo Marketing App (My Home App) helps buyers visualize homes remotely—down to elevations, flex options, and kitchen finishes
• Real-time integration with pricing, inventory, and design options through Anewgo Data Integration
• How Interactive Design Tools empower both buyers and sales teams across multiple touchpoints (website, sales centers, and design studio)
• Creating monthly insight reports to guide sales, marketing, and design decisions
• Buyer behavior trends (spoiler: color is making a comeback!) and how data can drive smarter spec home design

In this power-packed episode, Anya Chrisanthon reconnects with industry legend and K. Hovnanian Area President Chris Hartley to reflect on their journeys, growth, and what it really takes to thrive in homebuilding today. From embracing cutting-edge tech to leading with empathy, Chris shares 21+ years of wisdom—including the one mindset shift that can change your entire career.

Topics include:

• How Chris climbed from sales rep to Area President
• Why the "Heart and Hustle" mindset still wins
• Lessons from leading during downturns and tech disruption
• How AI and automation will shape the future of sales
• The difference between “selling a house” and “creating a home”
• Tips for adoption of new tech tools across your sales team
• The evolving definition of success in homebuilding

🔥 Whether you're an industry vet or just getting started, this episode will reignite your passion and challenge how you think about growth, leadership, and legacy in new home sales.

📲 Want to connect with Chris? Text him directly at 913-982-6589 (please don’t spam!)
🔗 Full replay IBS sessions available now—HERE

Melissa Cervin, VP of Marketing at Lombardo Homes, shares how her team uses Anewgo’s visualization tools and Insights platform to create a more confident, streamlined homebuying experience. From customizing homes online to shortening sales cycles and driving smarter marketing decisions with data, Melissa reveals how Lombardo is setting a new standard in customer experience—and what’s next for tech in homebuilding.