For a new homebuilder, your model is your calling card. It is how you portray your product to the world—at least the world that matters to you: the folks visiting your community, your sales center, your clubhouse. The same goes for apartment developers. How you present has an impact. Impressions, both first and last, matter.
Angela Harris is the founder and CEO of TRIO, a residential design firm with a national reach that helps builders and apartment developers make the most of their models and merchandising. A designer first and foremost, Angela is also a psychologist, delving into buyers’ minds to understand how they will respond to the purposeful choices inherent in her work. She understands what design and merchandising can and cannot do, and that an authentic voice is the one most likely to be heard.
I sat down with Angela for this episode of the New Home Insights podcast, where she walks us through models, merchandising, and how to get the most out of each.