Anewgo of New Home Sales

Beyond Pretty: How Design Studios Drive Profit, Brand, and Buyer Confidence with Jane Meagher-143


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Is your design studio doing more than just making homes look pretty? In this episode, we're joined by Jane Meagher—President of Success Strategies and Founder of the National Design Institute—to talk about how builders can unlock the full business potential of design.

Jane shares the top trends shaping buyer preferences in 2025 (goodbye white-on-white!), why design collections are becoming a must-have, and how technology can streamline the selection process without losing the human touch.

We also explore how builders can reduce SKUs, increase margins, and use design as a powerful differentiator—even in a budget-conscious market. Whether you’re a builder, marketer, or design pro, this episode is packed with strategic insight on how to create more value, faster decisions, and happier homeowners.

Watch now and learn how to think like a consumer, act like a retailer, and sell like a pro.

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Anewgo of New Home SalesBy Anya Chrisanthon and John Lee

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