Modern businesses, especially online or service-based industries, don't always have physical products. While you could argue that these businesses don't really need a physical product, the opportunity to scale with something physical needs to be explored. Crista Grasso takes some time to talk about using physical products to help scale and grow your business. She discusses how she used her 90-Day Planner to reach potential customers and leverage her reach. What is more, Crista also shares several ideas on using physical products for your business.