Behind The Frames Podcast

#20 Hyunwoo Sun - How He Built Talk To Me In Korean


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Hyunwoo Sun is the founder of Talk To Me In Korean (TTMIK), a foreign language brand to help people learn Korean. He founded TTMIK in 2009 and built one of the largest media brand where the company has sold over 1 million copies of their books. Today TTMIK operates with a team of 20+ people, educating 2 million individuals how to talk to people in korean.

In my conversation with Hyunwoo, he shares his lessons from building TTMIK over the last 15 years, how he makes decisions at TTMIK , and his advice for aspiring creators to get started.
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Talk To Me In Korean Website: https://talktomeinkorean.com/
Youtube Channel: https://www.youtube.com/@talktomeinko...
Instagram: https://www.instagram.com/ttmik
Join the TTMIK Discord Community: https://discord.com/invite/cXEqGy8
The Behind The Frames Podcast is owned and operated by Alex Ha.
Youtube: https://www.youtube.com/channel/UCmfb...
Instagram: https://www.instagram.com/_behindthef...
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Show Notes
[00:00] Introduction of the podcast
[03:20] Proudest Moment
[05:42] Learning English
[08:12] Starting TTMIK
[11:52] Monetization in the Early Days
[16:59] Building Teams
[20:03] Starting a Cafe
[21:40] Process Ideas
[24:47] Reflection on Youtubers Quitting
[31:00] Future of TTMIK
[35:32] Biggest Worry
[38:42] Hyunwoo’s Message and Name Origin

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Behind The Frames PodcastBy Behind The Frames with Alex Ha