Tal Schwartz is the founder and author of the Canadian FinTech Newsletter, a platform for news and analysis for financial technology executives, investors and hobbyists. Tal began his career in policy & research at the Canadian Lender Association and later worked as a product manager at a Canadian fintech company Nomis Solutions.

Matt Phillips is a realtor based in Toronto, who makes educational content about real estate on TikTok. Ronald is also a graduate of McMaster Degroote School of Business with experience working in the financial service industry.

In this episode we talked about the how journey to becoming a Realtor, his creative process when it comes to making videos and the importance of prioritizing a personal brand than optimizing for traffic

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TikTok: https://www.tiktok.com/discover/mattphillipsrealty?lang=en

Instagram: https://www.instagram.com/mattphillipsrealty?utm_source=hoobe&utm_medium=social

Company Website: https://mattphillipsrealty.com/?utm_source=hoobe&utm_medium=social

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The Behind The Frames Podcast is owned and operated by Alex Ha.

Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ

Instagram: https://www.instagram.com/_behindtheframes/

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Show Notes

[00:00] Introduction 

[01:48] University 

[04:00] Relationship with Content 

[06:01] Career in Real Estate 

[09:05] Getting Started with TikTok

[17:20] Toronto Realtor Market

[19:26] Content Process

[21:50] Balancing Content & Business

[24:31] Personal/Educational Videos Trump House Tours

[28:00] Appetite for Sponsored Posts/Videos

[30:45] Leads Distribution (Buyers/Sellers, Residentials / Commercials, Rent vs Own)

[34:20] Benefits of a Team

[38:44] Matt’s Routine, Avoiding Burnout

Laura Wilson is a creator entrepreneur on TikTok providing tax services for individuals, families and businesses. In this episode.

We talked about her journey marketing her businesses on TikTok, how she engages her audience with TikTok Live, and her strategy to owning her audience via email lists.

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TikTok: https://www.tiktok.com/@wilsontaxsolutions

Instagram: https://www.instagram.com/wilsontaxsolutions

Company Website: https://www.wilsontaxsolutions.com/

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The Behind The Frames Podcast is owned and operated by Alex Ha.

Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ

Instagram: https://www.instagram.com/_behindtheframes/

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Show Notes

[00:00] Introduction of the podcast

[01:15] Background

[02:54] Working as a Tax Preparer

[07:11] How These Businesses Market Themselves

[10:07] Starting Her Own Business

[13:42] Making Videos

[18:50] Creator Stack

[21:03] Key Audiences

[22:24] TikTok Live

[25:28] Referrals and TikTok as Lead Gen Sources

[29:36] Process & Workflow

[35:00] Message to Younger Self

[35:55] What Laura learned from the TikTok Ban

Louis Shulman is a serial entrepreneur and podcast host for The Louis Kyle Show, a business podcast focused on interviewing top business leaders, entrepreneurs and athletes with over 200 episodes recorded. Louis is also the co-founder of Orbit Metrics and Inbox Ghosts. 

In my conversation with Louis, he shares his perspectives on why you do not have to have a target audience for podcasting, how to set up a system to stay disciplined, and key lessons he learned about business building

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Linkedin: https://www.linkedin.com/in/louisshulman/

Louis & Kyle Show: https://open.spotify.com/show/6chPE0bbKDMCvX67xrQlKt?si=7d56093b499f48f6

Orbit Metrics: https://www.orbitmetrics.io/

GhostInbox: https://www.inboxghosts.com/

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The Behind The Frames Podcast is owned and operated by Alex Ha.

Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ

Instagram: https://www.instagram.com/_behindtheframes/

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Show Notes

[00:00] Introduction of the podcast

[01:22] University 

[03:01] Heros & Role Models

[05:22] Meeting Kyle & Organizing Dinners

[09:15] Hardest Part with Podcasting

[14:39] Purpose of Podcasting

[19:35] You Don’t Need an ICP 

[25:46] Imposter Syndrome 

[29:33] Business Lessons 

[35:02] Importance of Setting Boundaries & Scoping 

[44:02] Message to Young Self

Kate is the managing director of Youth and Profiting Media (YAP Media), media company that specializes in social channel branding and advertising services for creators in the professional, business and self-improvement niches. 

In my conversation with Kate, we talked about why she left her job at Nielsen to work in YAP Media, we talked about the business structure of YAP Media, and we talked about how to grow on Linkedin. Welcome to my conversation with Kate.

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Linkedin: https://www.linkedin.com/in/kateponzi/

YAP Media: https://yapmedia.com/

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The Behind The Frames Podcast is owned and operated by Alex Ha.

Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ

Instagram: https://www.instagram.com/_behindtheframes/

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Show Notes

[00:00] Introduction of the podcast

[01:20] Studying Marketing in University 

[04:06] Volunteering at YAP

[13:50] YAP Media Three Businesses

[19:50] Draw Your Income Activity (Income Mix)

[23:15] Podcast Network 

[26:44] Linkedin Strategy

[33:10] Advice for Beginners

[38:30] Common Traits from Successful Podcasters

[40:55] Message for Creators

Steve McAllister is a sports journalist who have led Toronto Maple Leafs, Globe and Mail as the sports editor, and led the Canadian Sports News at Yahoo, now he is the founder of Gaming News Canada, country's leading source for coverage of the gaming and sports betting industry. 

In my episode with Steve, we talked about the evolution of media and our interactions with sports, we talked about his experience working in the sports industry, and his process of starting Gaming News Canada. Welcome to my conversation with Steve. 

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Gaming News Canada: https://www.gamingnewscanada.ca

Homestand Media: https://www.homestandsports.com

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The Behind The Frames Podcast is owned and operated by Alex Ha.

Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ

Instagram: https://www.instagram.com/_behindtheframes/

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Show Notes

[00:00] Introduction of the podcast

[01:00] Background

[06:08] Changing Sports Media Landscape

[08:22] Sports Culture Evolution

[11:13] Permissionless Factor

[14:10] Leaving Globe & Mail to Lead Yahoo

[17:29] Building Gaming News Canada

[19:40] Parleys Group & Gaming News Canada

[26:34] Advice on Building Newsletter 

[30:31] Paid Memberships vs Advertising 

[33:51] Advice for the Audience

Swish Goswami is the co-founder and cohost of the Track Limits podcast, and also the founder and CEO of Surf, a white-label loyalty and rewards platform that helps enterprises capture consumer behaviours. Track Limits is a global media platform with podcast episodes around post-race discussions and guest interviews with motorsports leaders and drivers.

Ryan Carr is the founder for Tailwind Studio, an agency that helps brands and creators build, scale and monetize their newsletter. Previously, Ryan was an early member at TheHustle, which then was sold to Hubspot for $27 million. 

In my conversation with Ryan, he shares his thesis about the importance of an owned audience (vs rented audience), his lessons learned from working at TheHustle, his journey to discovering his ICPs and the future state of the newsletter industry.

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Tailwind Studio: https://tailwindstudio.co/

Newsletter Operator: https://open.spotify.com/show/1DrxSXQ4jzu3qcTOcRlbJ2?si=0209dfbf63af4b91

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The Behind The Frames Podcast is owned and operated by Alex Ha.

Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ

Instagram: https://www.instagram.com/_behindtheframes/

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Show Notes

[01:45] Introduction of the podcast

[03:19] What is Tailwind Studio / Newsletter Agency

[05:30] TheHustle

[08:50] Beginning of Tailwind Studio

[10:00] Ideal Customer Profiles

[15:51] Qualifying Leads

[18:25] Organizational Structure

[21:58] Product-First vs Media-First?

[24:17] Income Streams

[28:58] Venture-backed newsletter

[32:24] Advice to TikTok Creators 

CJ Gustafson is the writer and founder for Mostly Metrics, a newsletter media platform about finance and strategy for startup with over 44,000 subscribers. CJ also serves as the Chief Financial Officer for PartsTech, a growth stage software company that helps auto shops manage their supplies.

Hyunwoo Sun is the founder of Talk To Me In Korean (TTMIK), a foreign language brand to help people learn Korean. He founded TTMIK in 2009 and built one of the largest media brand where the company has sold over 1 million copies of their books. Today TTMIK operates with a team of 20+ people, educating 2 million individuals how to talk to people in korean.