Ryan Carr is the founder for Tailwind Studio, an agency that helps brands and creators build, scale and monetize their newsletter. Previously, Ryan was an early member at TheHustle, which then was sold to Hubspot for $27 million. 

In my conversation with Ryan, he shares his thesis about the importance of an owned audience (vs rented audience), his lessons learned from working at TheHustle, his journey to discovering his ICPs and the future state of the newsletter industry.

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Tailwind Studio: https://tailwindstudio.co/

Newsletter Operator: https://open.spotify.com/show/1DrxSXQ4jzu3qcTOcRlbJ2?si=0209dfbf63af4b91

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The Behind The Frames Podcast is owned and operated by Alex Ha.

Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ

Instagram: https://www.instagram.com/_behindtheframes/

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Show Notes

[01:45] Introduction of the podcast

[03:19] What is Tailwind Studio / Newsletter Agency

[05:30] TheHustle

[08:50] Beginning of Tailwind Studio

[10:00] Ideal Customer Profiles

[15:51] Qualifying Leads

[18:25] Organizational Structure

[21:58] Product-First vs Media-First?

[24:17] Income Streams

[28:58] Venture-backed newsletter

[32:24] Advice to TikTok Creators