Kate is the managing director of Youth and Profiting Media (YAP Media), media company that specializes in social channel branding and advertising services for creators in the professional, business and self-improvement niches. 

In my conversation with Kate, we talked about why she left her job at Nielsen to work in YAP Media, we talked about the business structure of YAP Media, and we talked about how to grow on Linkedin. Welcome to my conversation with Kate.

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Linkedin: https://www.linkedin.com/in/kateponzi/

YAP Media: https://yapmedia.com/

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The Behind The Frames Podcast is owned and operated by Alex Ha.

Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ

Instagram: https://www.instagram.com/_behindtheframes/

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Show Notes

[00:00] Introduction of the podcast

[01:20] Studying Marketing in University 

[04:06] Volunteering at YAP

[13:50] YAP Media Three Businesses

[19:50] Draw Your Income Activity (Income Mix)

[23:15] Podcast Network 

[26:44] Linkedin Strategy

[33:10] Advice for Beginners

[38:30] Common Traits from Successful Podcasters

[40:55] Message for Creators