Matt Parkin is an account executive at a software startup and a serial entrepreneur. Having founded organizations such as LEAP Canada, Paragon Consulting and Coble. Matt Parkin is known for his content with MorningswithMatt, which started as a career consulting platform which has now evolved to a B2B agency focusing on Linkedin content marketing.
In my conversation with Matt, he shares his perspectives on his experience on building communities, how COVID-19 compelled him to start posting on Linkedin, as well as how his brand and his approach have evolved overtime.
“It would be ridiculous to stop what I’m doing because I have had so many amazing things from building a brand”
[Due to technical difficulties, video is only available for the first half of the podcast]
Follow Matt’s Linkedin: https://www.linkedin.com/in/matt-parkin/
MorningswithMatt Consulting: https://mwmconsulting.org/
Resources Mentioned
Founders Beta 30U30: https://www.foundersbeta.com/top-30/leaders/#matt
LEAP Canada: https://www.instagram.com/leap.canada/
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The Behind The Frames Podcast is owned and operated by Alex Ha.
Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ
Instagram: https://www.instagram.com/_behindtheframes/
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Show Notes
[00:00] Intro
[01:45] Matt’s Background with LEAP / Paragon Consulting
[04:52] Understanding your audience
[07:21] Motivation to Keep Posting
[08:55] Hardest Part with Content
[12:42] Power of Personal Branding
[13:38] New Approach
[19:38] First Client
[24:20] Experimenting with TikTok
[26:00] Future Goals